How to Be Heard

"Julian's message is powerful and it works. As we have learned, the simple things are the ones that matter. I have explored my environment differently after learning more about sounds affecting us and have passed on the knowledge to those who are open minded. I am grateful for his dedication." Mikko Charnay "Julian's in-depth experience and wisdom continue to inspire me not only as a musician, but to better connect with all fellow beings and experiences through the art of listening. Life begins and ends with listening." Dame Evelyn Glennie CH, DBE "Julian Treasure's mastery of his subject and skill at explaining the virtues of sound in our lives with clear, powerful, and fun analogies make How To Be Heard a compelling narrative. It is the go-to resource for learning how to listen and express ourselves in ways that can only enrich our lives." Bernie Krause, Founder, Wild Sanctuary Author, The Great Animal Orchestra "If you're thinking that sound doesn't impact the power of your communication and your outcomes in life, you're simply not listening close enough. Julian Treasure is a pure genius. He understands what motivates and moves people, and it's all in the power of sound. How To Be Heard is an important read... and something that everyone needs to hear. Pun intended." Mitch Joel, President, Mirum Author, Six Pixels of Separation & CTRL ALT Delete "It's hard to believe that so much of value could be said about listening and speaking. If everybody was to take this to heart we would have a much-improved world. Those lucky enough to take on board Mr. Treasure's comprehensive treatise can only benefit hugely." Anthony Fitzgerald, Media Expert "Julian's book must be a standard text for all young people, to ensure that listening skills help to create a better world for us to live in." Chris Perry, Global Job Coach "Julian's work helps us to understand how we can become better communicators. His understanding of science, behaviour and content is brought together in a format that makes these concepts accessible. In a world where communication is key in improving relationships, personal, professional, business and politics, Julian brings us undeniable proof that understanding how we communicate is the best approach to improving our skills. His career has been devoted to communication, and we now have access to his amazing knowledge." Claude Lussier, Owner, Modula "Julian takes simple things we take for granted sound, listening, hearing and amplifies their importance in our everyday life like no other. You simply must follow his work." Gavin Wellington, Armstrong Acoustics "Julian Treasure is a rare expert at the forefront of practical, creative and philosophical thinking around ever-important acts of listening, hearing and the environmental impacts of sound and silence in an increasingly noisy world." Jason Sweeney, Artist & Musician 'Julian Treasure has long since been an inspirational voice for applied sound. His suggestion that politicians' "talks" should be called "listens" made me smile at its simplicity and geniality. Julian is well-respected in the small circle of international applied sound communication. He has now firmly occupied the territory of the effects of the spoken word as THE authority. In his new book, he expands the borders from concentration on the recipient to include the transmitter and delivers powerful insights on how to use words to their maximum effect. Apart from that, he is a rather nice bloke!" John Groves, Founder, GROVES Sound Branding "I have viewed many of Julian's TED talks and found the content very helpful to support teaching communication. Conscious listening is so important and it is a challenge to get students to listen so the value of my teaching is retained. I am also very interested in the information about background sounds that improve listening

Julian Treasure is a sought-after and top-rated international speaker. Collectively his five TED talks on various aspects of sound and communication have been viewed more than 50 million times. His talk How To Speak So That People Want To Listen is in the rare group that has over 20 million views on TED.com alone, placing it in the top 10 TED talks of all time. Julian's first book Sound Business is the seminal work on creating intentional, effective business sound, now in its second edition and also published in Japanese. His second book, How To Be Heard, is a practical guide to improving the vital personal communication skills of speaking and listening. The book includes many simple exercises; interviews with experts; and potent, transformational concepts gleaned from 30 years' experience as a speaker with a passion for listening. Julian has been widely featured as a sound and communication expert in the world's media, including TIME Magazine; The Economist; The Times; and many international TV and radio stations and podcasts. Julian is a Liveryman of the Worshipful Company of Marketors, a Fellow of the Royal Society of Arts and a long-time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead). He lives in Orkney, Scotland with Jane and their daughter Holly.

The Outline * Sound affects us all: how to make it work for you and improve your wellbeing, effectiveness and happiness. Why listening maSers. How listening and speaking affect one another (we always speak into a listening). * The seven deadly sins of speaking and listening, and how to avoid them; the four cornerstones of powerful speaking and listening (HAIL). * How to listen and why we don't. Your listening filters, and how to use them. Five simple exercises to achieve conscious listening. Tips from great listeners. Inner listening. * Your voice: the instrument we all play, and how to play it beautifully. The power of your vocal toolbox and how to build your speaking power; tricks of great speakers; simple exercises and prac>ces to develop your voice. * Saying what you mean: how to plan and structure content so you always hit the bullseye. Clean language. Secrets of rhetoric; great speeches unpacked; exercises and methods to achieve clarity, precision and impact. Five danger words to avoid. * Stagecraft: how to deliver a great talk. Practice, preparation, tools and aids, common mistakes and how to avoid them, stage presence - how to act and talk like a top professional speaker and win over any audience. The five most common errors and how to avoid them.