Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Rich with data, research, and case studies, Superconsumers
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Compounders
av Oddbjørn Dybvad, Kjetil Nyland, Adnan Hadziefendic, Adnan Had¿Iefendi¿
(häftad).