Consumer Behavior and Choice-based Conjoint Analysis
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Köp båda 2 för 1527 krPreface 1. Some History of Stated Preference Elicitation 2. Choice-Based Conjoint (CBC) Analysis 3. Choice Behavior 4. Choice Model Estimation and Forecasting with CBC Data 5. Maximum Simulated Likelihood (MSL) Analysis of CBC Data 6. Hierarchical Bayes Estimation 7. An Empirical CBC Study Using MSL and HB Methods 8. An Application with Inter and Intra-consumer Heterogeneity 9. Policy Analysis 10. Conclusions Appendix Acknowledgements References