Fit for Purpose (inbunden)
Inbunden (Hardback)
Antal sidor
Blue Hole Press
Zheglov, Alexei
26 Illustrations; Illustrations, color; 26 Illustrations; Illustrations, color
242 x 165 x 32 mm
798 g
Antal komponenter
4400:Standard Color 6 x 9 in or 229 x 152 mm Blue Cloth w/Jacket on Standard 70 White w/Gloss Lam
Fit for Purpose (inbunden)

Fit for Purpose

How Modern Businesses Find, Satisfy, & Keep Customers

Inbunden Engelska, 2018-09-20
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From the best-selling author of Kanban: Successful Evolutionary Change for Your Technology Business, David J Anderson, together with Alexei Zheglov, teaches you how to answer these questions and more. . . .

How do you know whether a change is an improvement?

When is an improvement a step too far?

When might you be overserving your market?

How do you create the right metrics to catalyze improvements?

How can you use your frontline staff to sense your market needs?

How can you get beyond Net Promoter Score with Fitness Box Score?

Through many highly accessible business examples you?ll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align to your strategy, design products and services that align to customer expectations, and take actions to amplify successful markets and switch off unsuccessful ones. This book will help you find new customers in new market segments, better satisfy your existing customers, and keep them all coming back for more.

Fit for Purpose is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.
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Recensioner i media

“extremely relatable, immediately useful!” —gabe abella, organizational coach, jp morgan chase

“these tools work! you need to be using them.”   —chet richards, author, Certain to Win: The Strategy of John Boyd Applied to Business

“the fit-for-purpose framework will be invaluable to me as i work with our executive team on our portfolio management.” —jay paulson, technical manager, homepay

“fascinating material, beautifully presented!” —mark leach, senior marketing strategist, innate marketing

“this framework helps companies choose the right initiatives. i am using the principles to steer better direction at our clients.” —christophe louvion, cto and head of product, patientpop

Övrig information

David J Anderson is an innovator in management thinking for 21st Century businesses. He is chairman of Lean Kanban Inc., a training, consulting, events, and publishing business, making new ideas accessible to managers across the globe. He has more than 30 years' experience in the high-technology industry, starting with games in the early 1980s. He worked at IBM, Sprint, Motorola, and Microsoft, as well as a number of startup businesses. He is the pioneer of both the Kanban Method and Enterprise Services Planning.