Sustainable Luxury and Social Entrepreneurship (häftad)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
142
Utgivningsdatum
2014-05-15
Förlag
Greenleaf Publishing
Illustrationer
illustrations
Dimensioner
156 x 234 x 158 mm
Vikt
454 g
Antal komponenter
1
ISBN
9781783531493

Sustainable Luxury and Social Entrepreneurship

Stories from the Pioneers

av Miguel Angel Gardetti, Mara Eugenia Girn
Inbunden,  Engelska, 2014-05-15
2135
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Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success and the way it is perceived by others is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury a considered purchase of a beautifully crafted object with built-in social and environmental value. The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.
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Miguel Angel Gardetti, Mara Eugenia Girn

Recensioner i media

."...Anyone working in the luxury industry who is concerned about sustainable luxury must read this book. Indeed, whether you are an academic, an entrepreneur, an innovator or a practitioner, it is a book worth reading and pondering." Highly recommendable to students and managers looking at the practical side of premium goods and services. " Only when we operate at this level of consciousness will we see the start of a truly sustainable world. " The go-to blueprint for a new vision of enlightened consumption a must-read for a future that celebrates beauty and fashion while gently caring for the planet " This book is an amazing tool of first hand knowledge and inspiration for future generations of change makers. " "Miguel Angel and Maria Eugenia set the standard on ensuring that our luxury products are high-performance, ethical, environmentally responsible and generous. This book is a must-read for luxury executives and entrepreneurs who desire guidance and inspiration in living a meaningful life."

Övrig information

MIGUEL ANGEL GARDETTI founded and is head of the Center for Study of Sustainable Luxury, Argentina. MARA EUGENIA GIRN has 18 years' experience in the luxury industry as an executive, investor, professor and author.

Innehållsförteckning

Foreword Oskar Metsavaht (OSKLEN founder and CEO) Acknowledgements Sustainable luxury: Stories from the pioneers Mara Eugenia Girn (director of Mastercard and IE Business School Premium and Prestige Market Observatory) Stories from the social pioneers in the sustainable luxury sector: A conceptual vision Miguel Angel Gardetti (Director of the Center for Studies on Sustainable Luxury) 1. Elvis & Kresse, UK Kresse Wesling (company founder and director) 2. The IOU Project, Spain Kavita Parmar (company founder and director) 3. Any Savoirs Des Peuple, France Daniel Joutard (company founder and director) 4. Pachacuti, UK Carry Somers (company founder and director) 5. We Are Knitters, Spain Mara Jos Marn (company co-founder and director) 6. Positive Luxury, UK Diana Verde Nieto (company founder and director) 7. Bottletop, UK Oliver Wayman and Cameron Saul (company founders and directors) 8. Big Blue Bike, USA Shudhan Kohli (company founder and director) 9. Estancia Peuma Hue, Argentina Evelyn Hoter (company founder and director) About the editors

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