This Is Vegan Propaganda

[Among] the best new writing about climate change. * Financial Times * When it comes to the vegan movement, Ed Winters is a truly unrivaled, once-in-generation voice-a modern-day Peter Singer and the advocate for our moment. In the vein of his polished, reason-based viral videos, 'This Is Vegan Propaganda' makes the bulletproof case for the vegan lifestyle. Equal parts erudite and accessible, it's a must-read for a world living out of sync with our innate humanity. * Rich Roll, bestselling author of Finding Ultra * Such is the effectiveness of his advocacy that I knew about Ed Winters (aka "Earthling Ed") long before reading this book. In plain-spoken language aimed at persuading and not condemning, Ed outlines the abhorrent practices of industrial animal agriculture, and what can and must be done to address it. If you give a damn about this planet, and the fate of its inhabitants (including us), read this book. * Jonathan Balcombe, author of Super Fly, and the New York Times and international bestseller What a Fish Knows * Make sure you read This is Vegan Propaganda, you won't regret it. * Peter Egan * This book makes a powerful case for giving up meat... Whatever he's eating, I want some of it. * Helen Rumbelow, The Times *

Ed Winters is a compassionate activist and vegan educator from the UK, widely known for his viral online content. He is a prolific public speaker who has been invited to schools, universities and businesses across the world. Ed has given speeches at over a third of UK universities and at Ivy league colleges, including as a guest lecturer at Harvard University in 2019 and 2020. He has also spoken at major companies including Google on numerous occasions, Facebook and The Economist. Ed has also given two TEDx talks that have amassed over 2 million views online. His viral university speech "You Will Never Look at Your Life in the Same Way Again" has 35 million views online."