The Crux

A bracingly direct guide about the pitfalls of strategy * Financial Times * The Crux shows why Rumelt is a global authority on strategy. -- Andy D. Bryant, chairman of the board, Intel Corporation, 2012-20 Another triumph from the most insightful - and entertaining - commentator on strategy -- Sir John Kay, author * Obliquity * This is the only book you'll need as a strategist -- Dawn Farrell (CEO TransAlta Corp 2012-2021) A triumph. The book I will press into the hands of my people as the best way to make them strategists. -- Simon Galbraith, CEO and cofounder, Redgate For any leader looking to deepen their grasp of strategic thinking-and put it into practice-this book full of new inspiration and practical ideas will accelerate your progress. -- Chris Bradley, McKinsey senior partner and co-author * Strategy Beyond the Hockey Stick * Essential reading If you want to cut through the fog of what it takes to build and drive a successful business. ... Your guide to become a successful leader and strategist with impact. -- Essa Al-Saleh, CEO of Volta Trucks Shows why Rumelt is a global authority on strategy. This is an immensely readable guide to one of the most difficult subjects: how to create a way forward when facing knotty challenges' -- Andy D. Bryant, Chairman of the Board, Intel Corporation (201220) Richard Rumelt is the thinker with the biggest impact on my career and the companies I have been with, making my work more enjoyable and catalysing the creation of wealth which is nothing short of astonishing. The Crux is a triumph -- Simon Gailbraith, CEO and co-founder of Redgate

Richard Rumelt is Professor Emeritus at UCLA Anderson. He has also taught at INSEAD in France and at the Harvard Business School, and has consulted with organisations ranging from the Samuel Goldwyn Company to the Defense Intelligence Agency. He is the author of the bestselling 2011 book, Good Strategy/Bad Strategy.