The Nordic Wave in Place Branding (inbunden)
Inbunden (Hardback)
Antal sidor
Edward Elgar Publishing Ltd

The Nordic Wave in Place Branding

Poetics, Practices, Politics

Inbunden,  Engelska, 2019-11-07
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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science. Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding. This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication. Contributors include: M. Andehn, L.P. Andersen, L.R. Bjorst, R.B. Broegaard, S. Brorstroem, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjallhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jorgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. OEstberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallstroem, P. Tammpuu, S. Taylor, K. Topso Larsen, P. Varley, A.M. Waade
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'Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wider audience beyond the Nordic borders and particularly to those concerned with critical marketing and management, local and regional development, or urban policy and planning.' --Chiara Rabbiosi, University of Padua, Italy'Nordic ideas and values appear to have pervaded almost every aspect of life: politics, human relationships with the environment, lifestyle, design, cuisine, the arts ...nothing it seems has been untouched by the so-called ''Nordic wave''. The editors have carefully assembled a wealth of academics to unpack Nordic place branding, producing an end result of considerable breadth and depth in its scholarship.' --Dominic Medway, Manchester Metropolitan University, UK 'As opposed to many handbooks on place branding, this book has the serious intent to address critical and complex questions, rather than just practical ones. At the same times it has successfully avoided the stereotype of the Nordic as a brand concept, or as a region with mythical qualities. That is as I see it, a hallmark of scholarly craftmanship.' --Per Olof Berg, Stockholm University, Sweden

Övrig information

Edited by Cecilia Cassinger, Senior Lecturer, Lund University, Andrea Lucarelli, Senior Lecturer, Stockholm University, Sweden and Szilvia Gyimothy, Associate Professor, Copenhagen Business School, Denmark


Contents: Foreword: towards a Nordic manifesto by Britt Kramvig xix Preface xxiii 1 The Nordic wave in place branding: moving back and forth in time and space 1 Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimothy PART I POETICS OF NORDICITY 2 Reinvention through Nordicness: values, traditions, and terroir 11 Lars Pynt Andersen, Frank Lindberg and Jacob OEstberg 3 A Nordic perspective on supranational place branding 25 Joergen Eksell and Alicia Fjallhed 4 Sparking the Nordic music brand 39 Jessica Edlom 5 Size matters! Insights from the municipalities of Gothenburg and Sorsele 54 Sara Brorstroem, Sarah Degerhammar and Kristina Tamm Hallstroem 6 Nordic, Scandinavia or Schondia? A commentary on Nordic brand constructions 68 Andrea Lucarelli PART II NORDIC PLACE-MAKING PRACTICES 7 Building the slow adventure brand in the northern periphery 76 Daniel Laven, Tatiana Chekalina, Matthias Fuchs, Lusine Margaryan, Peter Varley and Steve Taylor 8 Nordic landscapes in collaborative place-making interventions 91 Anne Marit Waade, Jens Christian Pasgaard, Mathias Meldgaard and Tom Nielsen 9 Translocal communities and their implications for place branding 109 Rikke Brandt Broegaard, Karin Topso Larsen and Lene Havtorn Larsen 10 THE PRISON: from liability to asset in branding of the Danish city Horsens 124 Ole Have Jorgensen 11 Branding S.mi tourism: practices of indigenous participation and place-making 139 Susanna Heldt Cassel 12 Tactical ruralism: a commentary on Nordic place-making practices 153 Szilvia Gyimothy PART III POLITICS OF DISRUPTIVE NORDIC PLACE BRANDING 13 Branding on the Nordic margins: Greenland brand configurations 160 Carina Ren, Ulrik Pram Gad and Lill Rastad Bjorst 14 Gastro Scandinavism: the branding of New Nordic Cuisine as a discursive space for forging new identities 175 Kim Simonsen 15 Appropriation of the Nordic brand in the Estonian political discourse 1997-2017: consistencies and contestations 191 Piia Tammpuu, Ku lliki Seppel and Kadri Simm 16 Phantasmal brand Sweden and make-believe in political speech 207 Mikael Andehn 17 Nordic place branding from an indigenous perspective 221 Anne Heith 18 Market-mediated feminism and the Nordic: a commentary on the political dimension of place branding 227 PART IV CONCLUSION 19 The Nordic wave of place branding: a manifesto 236 Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimothy Afterword: riding the Nordic wave in place branding - or does the Nordic exist and will it travel? by Mihalis Kavaratzis 244 Index 249