Paradoxes in Play, Third Edition
De som köpt den här boken har ofta också köpt What's Your Dream? av Simon Squibb (inbunden).
Köp båda 2 för 827 kr'This highly useful textbook presents a broad view on entrepreneurship, including entrepreneurial action in new and established firms, associations, government agencies etc. It does so in a refreshing way by drawing on theoretical insights and by putting them into the context of exciting practical examples. Enjoy your deep dive into entrepreneurship!' -- Marc Gruber, EPFL, Switzerland, co-author of Where to Play: 3 steps for discovering your most valuable market opportunitie
Suna Lwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald and Torben Bager, University of Southern Denmark
Contents: Preface Introduction SECTION 1: WELCOME TO ENTREPRENEURSHIP 1. What is entrepreneurship? 2. Who is the entrepreneur? SECTION 2: THE ENTREPRENEURIAL PROCESS 3. Emergence of opportunities 4. Evaluation of opportunities 5. Organisation of opportunities 6. Nascent entrepreneurship SECTION 3: THE ENTREPRENEURIAL CONTENT 7. Resources 8. Networks 9. The business plan 10. Design thinking SECTION 4: THE ENTREPRENEURIAL CONTEXT 11. Intrapreneurship 12. Social entrepreneurship 13. Public entrepreneurship 14. Entrepreneurship policy 15. Technology entrepreneurship 16. Synthesis and recap Index