Research Handbook on Strategic Communication (inbunden)
Inbunden (Hardback)
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Edward Elgar Publishing Ltd
Research Handbook on Strategic Communication (inbunden)

Research Handbook on Strategic Communication

Inbunden,  Engelska, 2022-12-16
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Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts fundamentals, perspectives, and processes the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights.
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Jesper Falkheimer and Mats Heide have been at the forefront of theory development in strategic communication for many years now. The Research Handbook on Strategic Communication is another example of their ability to keep up with new and emerging topics in the field. For this endeavor they have collected an outstanding and international group of strategic communication experts to address challenges in the field and offer new perspectives and solutions. Falkheimer and Heides Research Handbook should become a worldwide staple in graduate classes and in academic research in the field of strategic communication well into the future. -- Derina Holtzhausen, Lamar University, US The Research Handbook on Strategic Communication provides a fresh and informed look at current research. The Research Handbook re-examines familiar contexts and questions such as the viability of the public sphere, the function of dialogue, and the role of culture in view of an ever-evolving communication landscape, while introducing perspectives in greater need of consideration, such as the influence of place, the risks and rewards of artificial intelligence, and the importance of engagement. This is a must-read for scholars and graduate students studying strategic communication. -- Timothy Sellnow, University of Central Florida, US

Övrig information

Edited by Jesper Falkheimer, Professor of Strategic Communication and Mats Heide, Professor of Strategic Communication, Department of Strategic Communication, Lund University, Sweden


Contents: 1 Introduction: the emergent field of strategic communication 1 Jesper Falkheimer and Mats Heide PART I FUNDAMENTALS 2 Strategic communication: a discipline in the making? 14 Finn Frandsen and Winni Johansen 3 The saying and the doing: when communication is strategic 33 Emma Christensen and Lars Thger Christensen 4 Persuasion, promotion, spin, propaganda? 46 Jim Macnamara 5 Strategic communication: historical overview and concept development 62 Robert L. Heath 6 Dialogue as a tool of strategic communication? 83 Michael L. Kent 7 From strategy to strategizing 99 Ib T. Gulbrandsen and Sine N. Just 8 Understandings of organization in strategic communication research 117 Peter Winkler and Dennis Schoeneborn 9 Public sphere 132 Howard Nothhaft and Camilla Nothhaft PART II PERSPECTIVES 10 The institutional perspective on strategic communication: bringing culture and society back in 149 Swaran Sandhu 11 Democracy, strategic communication and lobbying 165 yvind Ihlen, Irina Lock and Ketil Raknes 12 Place matters: expanding the research agenda for strategic communication 177 Cecilia Cassinger and sa Thelander 13 Gender in strategic communication: feminization, stereotypes and a search towards excellence 187 Martina Topi 14 Communication professionals 198 Gemma Bridge and Ralph Tench 15 Artificial intelligence, big data and all change 208 Anne Gregory 16 Strategic organizational listening 220 Laurie Lewis PART III PROCESSES 17 Communication management: structures, processes, and business models for value creation through corporate communications 236 Ansgar Zerfass and Jeanne Link 18 Crisis communication as strategic communication: process and insights 258 Timothy Coombs and Sherry Holladay 19 The strategic role of internal crisis communication 273 Alessandra Mazzei and Silvia Ravazzani 20 Political communication 289 Bente Kalsnes and Anders Olof Larsson 21 The past, the present, and the future of public diplomacy research 300 Sarah Marschlich and Leysan Storie 22 Corporate responsibility and strategic communication 318 Ganga S. Dhanesh 23 Corporate branding between corporate, stakeholders, and society 334 Stefania Romenti, Elanor Colleoni, and Grazia Murtarelli 24 Ethical internal communication 347 Kevin Ruck 25 Leadership communication during turbulent times 365 Linjuan Rita Men, Jie Jin, Renee Mitson, and Marc Vielledent 26 Engagement as strategy: a framework for strategic communication 383 Kim A. Johnston and Maureen Taylor 27 Agile integrated communication: a content-based approach 399 Sabine Einwiller, Jens Seiffert-Brockmann, and Neda Ninova-Solovykh 28 Digital strategic communication through digital media-arenas 415 Mark Badham, Vilma Luoma-aho, Chiara Valentini and Laura Lumimaa 29 Internal social media: a promise of participatory communication and organizational transparency 430 Vibeke This Madsen 30 Exploring the vertical communication chain in the light of post-bureaucracy 444 Charlotte Simonsson 31 Communicative coworkership 459 Rickard Andersson 32 Measurement and evaluation: framework, methods, and critique 474 Alexander Buhmann and Sophia C. Volk Index