Braun (inbunden)
Fler böcker inom
Inbunden (Hardback)
Antal sidor
Phaidon Press Ltd
unspecified 500 Illustrations 500 Illustrations unspecified
500 Illustrations, unspecified
298 x 258 x 36 mm
2633 g
Antal komponenter


Designed to Keep

Inbunden,  Engelska, 2023-11-16
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The definitive history of Braun the pioneering German electronics brand that changed the face of modern design Since 1921, Braun has been shaping the way we live through timeless designs that are simple, useful, beautiful, and designed to keep. Unlike many brands before it, and many more that followed, Braun created a culture of design underpinned by a set of functional and aesthetic principles that went on to have worldwide impact. Across 3 sections and more than 500 images, the book charts the companys defining moments, core identities, and key characters, together presenting the most comprehensive history of Braun ever published. Featuring brand-new photography of Brauns most iconic products alongside never-before-published archival images, drawings, advertisements, internal documents, and correspondence, in-depth narrative texts interweave the Braun story with the cultural and political history of Germany, providing new context and insight into one of the most famous product design brands in the world. With profiles on key members of the creative and leadership teams that reinforce Brauns design legacy and the importance of the people behind the process, Braun: Designed to Keep unpacks the brands core values such as simplicity, usefulness, and longevity that changed the way household products are perceived, designed, and used.
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Fler böcker av Klaus Klemp

Recensioner i media

As featured in The Guardian A book youll want to keep around as a reference for the next time a new product launches and you think, Now where have I seen that before? The Verge A showboat of a publication, thanks to the gorgeous glamour shots of Brauns products. Fast Company Makes a incontestable case that the Braun brand values simplicity, usefulness, longevity changed the way household products were perceived. Esquire A comprehensive and covetable overview of one of the greatest modern manufacturers. Wallpaper* Magazine Will serve as an important design reference for any library. Acquire With over 500 captivating images, this tome is a must-have for every design enthusiast. Airows A comprehensive book on the many iconic products and timeless design principles of [this] German design company. The Bookseller

Övrig information

Klaus Klemp is professor of design theory and history at the HfG Offenbach, Germany, and curator of design at the Museum Angewandte Kunst, Frankfurt am Main, where he was previously exhibition director and deputy director. Prior to his roles at the museum, Klemp was director of the cultural department of the city of Frankfurt.