Successful Qualitative Research

'Like water wings for the qualitative research beginner, Successful Qualitative Research: A Practical Guide for Beginners gracefully supports methodological novices until they learn to swim elegantly, on their own, in qualitative waters As a teacher, researcher or a student, you will want to thank the gifted methodologists Braun and Clarke for making it all seem so easy'
Michelle Fine
The City University of New York, NY, USA

'This is an admirably useful textbook that provides an uncommonly accessible, practical, and absorbing introduction for beginners to qualitative research'

Eva Magnusson
Ume University, UME, Sweden

'A clear, engaging and intelligent qualitative research guide which will greatly appeal to students new to this area. The authors should be commended for their lively style and attention to often hidden processes and practices involved in successful qualitative research'
Brendan Gough
Leeds Metropolitan University

'This book provides an excellent introduction to qualitative research, combining in-depth explanation of the distinctive nature and goals of qualitative research methods with practical tips and helpful examples for beginners'

Lucy Yardley
University of Southampton

'Virginia Braun and Victoria Clarke present a clear and comprehensive road map for executing a successful qualitative study. They do so in a very engaging way that really brings the process to life for the reader. This book will be an essential read for anyone contemplating a qualitative research project'
Guy Faulkner
University of Toronto

'This practical guide refreshingly demystifies the qualitative research process, relentlessly pushing an agenda for uncomplicated but high standards across the board and generously enabling anyone, no matter how inexperienced, to get on with it and do it well. It is the kind of guide that not only says how to do it but that actually shows how to do it, with a myriad of real, reproduced examples, extremely useful tables, boxes, chapter summaries, questions for discussion, exercises and lists of resources including references to a companion website with even more guidance and examples.'

Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. She is a feminist and critical (health) psychologist and teaches around gender and psychology and critical health psychology at undergraduate and graduate levels. When she gets time for it, her research (sometimes in collaboration with Victoria Clarke) explores the intersecting areas of gender, bodies, sex/sexuality, health, and (now) food. She is on Twitter @ginnybraun, where sometimes her tweets about qualitative research, usually in that case a retweet of an awesome thread by Victoria. Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Health and Social Sciences at the University of the West of England (UWE), Bristol, where she teaches about qualitative methods, and gender and sexuality, and supervises student research, on a variety of undergraduate and postgraduate programmes. When she's not busy collaborating with Virginia Braun, she has conducted research in the intersecting areas of gender and sexuality, family and relationships, and appearance and embodiment. She is also active on Twitter mainly tweeting about thematic analysis and qualitative research @drvicclarke.

Some Very Important Starting Information 10 Things You Need to Know about Qualitative Research, before You Start Doing It Planning and Designing Qualitative Research Interactive Data Collection 1: Interviews Interactive Data Collection 1: Focus Groups Textual Data Collection Written Self-report Data and 'Secondary' Sources Moving Towards Analysis First Analytic Steps Familiarisation and Coding Identifying and Analysing Patterns across Data Identifying and Analysing Stories and Actions within Data Writing and Communicating Qualitative Research Doing First Class Qualitative Research