Smart Advertising Book
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Format
Häftad (Paperback / softback)
Språk
Engelska
Serie
Concise Advice
Utgivningsdatum
2024-05-16
Förlag
LID Publishing
Dimensioner
20 x 170 x 120 mm
Vikt
225 g
ISBN
9781915951182

Smart Advertising Book

How to deliver advertising that grows your brand

av Dan White
Häftad,  Engelska, 2024-05-16
189
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Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.
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