Your Music and People (häftad)
Häftad (Paperback / softback)
Antal sidor
Hit Media
Black & white illustrations
203 x 127 x 9 mm
163 g
Antal komponenter
404:B&W 5 x 8 in or 203 x 127 mm Perfect Bound on Creme w/Matte Lam

Your Music and People

creative and considerate fame

Häftad,  Engelska, 2022-05-01
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.

Every creator has the same problems with marketing.

  • How do you call attention to your work?
  • How do you get your creations into people's minds and hearts?
  • How do you get fans to tell their friends?
  • How do you charge money for your labor of love?
  • How do you get the media to help?
Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

"Your Music and People" shares a successful philosophy of getting your work to the world by being creative, considerate, resourceful, and connected.

It's not just for musicians.

Though it uses music as the example, it is meant for any creator trying to reach people. Early readers called it one of the best books ever written on business marketing.

Example points include:
  • Business is just as creative as music.
  • Marketing is an extension of your art.
  • Marketing means being considerate. Focus on others.
  • Being weird is considerate.
  • People skills are counterintuitive. To be helped, be helpful.
  • Persistence is polite.
  • Call the destination and ask for directions.
  • Get specific about what you want.
  • Be extreme and sharply defined. Proudly exclude most people.
  • Money is just a neutral representation of value. Be valuable to others - not just yourself. People like to pay.
  • Nobody knows the future, so focus on what doesn't change.
The first 10,000 early buyers of "Your Music and People" have posted hundreds of 5-star reviews at - but it is now being released to a wider audience.
Visa hela texten

Passar bra ihop

  1. Your Music and People
  2. +
  3. Fostering Sustainable Behavior

De som köpt den här boken har ofta också köpt Fostering Sustainable Behavior av Doug McKenzie-Mohr (häftad).

Köp båda 2 för 476 kr


Har du läst boken? Sätt ditt betyg »

Fler böcker av Derek Sivers

Recensioner i media

"this is one of the top two marketing books i own (and i've read hundreds of them)."

- dan sanchez, author of i want to be a marketer when i grow up

"i love this book!!!! as a musician who finds spammy-sleazy-promotion repugnant, it was so refreshing to find an alternative perspective whereby marketing is ethical, creative, and be just as much an artform and service as the art itself. i cannot recommend this book highly enough. buy this book and bathe in its honesty, fun, and pragmatism."

- na n fhlannagin, award-winning irish harpist

"i'm not a musician. i'm a lawyer. i planned on sending this to my daughter, but before i mailed it, i skimmed a couple pages. i ended up reading the whole thing and taking a ton of notes. the lessons/concepts apply to what i do. it was unexpected, and very cool. few lawyers have read this book, so i feel like i gained some new and rare insights. (i spend a lot of time looking for overlooked advantages in unexpected places.) i'll be ordering some extra copies to give to my students."

- charlie price

"i work in the music business, which is notorious for constantly changing. this book, however, will always be relevant! it explores the essential, eternal principles underlying the interaction between music and its listeners. it's a must-read advantage for anyone interested in music and how to share it, as well as for anyone interested in sharing any other form of creativity. highly recommend!"

- manny vallarino

"i'm actually not a musician, but i do run my own business, and these tools apply to anyone seeking to understand how to effectively put themselves out there both honorably and confidently. if all people in business were considering these tools, not only would our unique gifts be more broadly shared, but our ways of sharing and earning income from that sharing would change the world for the better."

- kim marie, coach, mentor

"this book is amazing. you start thinking it's going to be about the music industry, but it instead teaches you how to be a more creative artist when it comes to marketing, management, and taking care of your fans. there are big philosophies in this book that will shift your framework, as well as small tricks that you can apply right away. definitely the best and most impactful book i've read on the music business."

- banner driskell, film-maker, musician

"this is a book full of generosity, and describes marketing for what it is: creating curiosity and delight for your audience, caring for your fans, creating loyalty to and from your people, and doing your best work because you care."

- daniel ciocrlan, developer and best-selling instructor

"the unorthodox guide to creative success. short anecdotes, parables, and concepts that help readers ask important questions about their creative journeys. everything is simple, pragmatic, ...

Övrig information

Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.Sivers' books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website:


  1. What's inside this book
  2. Some quick context for these stories
  3. Art doesn't end at the edge of the canvas
  4. Business is creative
  5. This is only a test. See what happens
  6. Restrictions will set you free
  7. Make mystery : make people wonder
  8. Creative communication
  9. Captain T
  10. "Marketing" just means being considerate
  11. It's hard to get off stage
  12. Constantly ask what they really want
  13. Don't try to sound big
  14. Considerate communication
  15. Touch as many of their senses as you can
  16. Life is like high school
  17. Barking
  18. Get personal
  19. Always think how you can help someone
  20. Don't be afraid to ask for favors
  21. Small gifts go a long way
  22. Persistence is polite
  23. Repeatedly follow-up to show you care
  24. Pedestals prevent friendships
  25. It's just people inside the machine!
  26. How to get through the gates?
  27. Have someone work the inside of the industry
  28. Show success before asking for help
  29. Test marketing
  30. Get rejected, get filtered
  31. Be a competent novice, not an expert
  32. Rock stars have a boss?
  33. What it means to be resourceful
  34. You need to be profitable to last
  35. Get specific!
  36. Call the destination, and ask for directions
  37. Never wait
  38. Assume nobody is going to help you
  39. The security of no security
  40. A good plan wins no matter what happens
  41. Was 10%, now 90%
  42. You don't get extreme results without extreme actions
  43. Direct it yourself
  44. Flip it in your favor
  45. Not happy with existing venues? Make a new one
  46. When your music can't speak for itself
  47. A curious answer to the most common question
  48. Make people curious in one sentence
  49. Without a good reason, they won't bother
  50. Don't know how to describe your music?
  51. Describe your music like a non-musician
  52. Use the tricks that worked on you
  53. Or you can not talk at all
  54. Hillbilly Flamenco
  55. Aim for the edges
  56. If you target sharp enough, you will own your niche
  57. Proudly exclude most people
  58. Well-rounded doesn't cut
  59. Be an extreme character
  60. A hundred actors on stage
  61. The most expensive vodka
  62. Doing the opposite of everyone is valuable
  63. Selling music by solving a specific need
  64. People search harder for the obscure
  65. Why you need a database
  66. Stay in touch with hundreds of people
  67. Meet three new people every week
  68. Keep in touch
  69. Every breakthrough comes from someone you know
  70. Put your fans to work
  71. Include everyone in your success
  72. How to attend a conference
  73. Don't be a mosquito
  74. Shed your money taboos
  75. Valuable to others, or only you?
  76. Pricing philosophy
  77. Emphasize meaning over price
  78. Some people like to pay. Let them