Fashion Communication in the Digital Age (e-bok)
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Språk
Engelska
Utgivningsdatum
2019-06-03
Förlag
Springer International Publishing
ISBN
9783030154363

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Fashion Communication in the Digital Age (e-bok)

Fashion Communication in the Digital Age E-bok

FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019

av Nadzeya Kalbaska, Teresa Sadaba, Francesca Cominelli, Lorenzo Cantoni
E-bok (EPUB - DRM), Engelska, 2019-06-03
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This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
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Nadzeya Kalbaska, Teresa Sadaba, Francesca Cominelli, Lorenzo Cantoni