Understanding Luxury Fashion (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
284
Utgivningsdatum
2019-11-19
Upplaga
1st ed. 2020
Förlag
Springer Nature Switzerland AG
Medarbetare
Cantista, Isabel (ed.), Sádaba, Teresa (ed.)
Illustrationer
18 Illustrations, color; 8 Illustrations, black and white; XXIII, 284 p. 26 illus., 18 illus. in col
Dimensioner
210 x 148 x 19 mm
Vikt
522 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9783030256531
Understanding Luxury Fashion (inbunden)

Understanding Luxury Fashion

From Emotions to Brand Building

Inbunden Engelska, 2019-11-19
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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
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Isabel Cantista is Associate Professor of Marketing, Innovation and Entrepreneurship at Lusiada University of Porto, Portugal, where she teaches both undergraduate and postgraduate courses. She is also a Visiting Professor at ISEM Fashion Business School, University of Navarra, Spain, where she teaches Fashion Innovation. In 2008 Isabel founded the Global Fashion Conference (GFC), with the aim to bring together academics and fashion professionals to collaborate in the promotion of a sustainable development model for fashion business. Teresa Sadaba is the Dean of ISEM Fashion Business School at the University of Navarra, Spain, where she launched the doctorate in Applied Creativity. Teresa has a teaching background in political science and has held academic positions at a number of institutions around the world including George Washington University in the USA and the University of Paris in France.