Adrian Athique is Principal Research Fellow at the Institute for Advanced Studies in the Humanities, University of Queensland, Australia. He has written and edited a substantial body of work on digital society and the media in Asia, including seven books and more than forty journal articles and chapters. Vibodh Parthasarathi is Associate Professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, India. He maintains a multidisciplinary interest in media policy, creative industries, and media history, his most recent work being the co-edited double-volume The Indian Media Economy (2018). His ongoing work explores the regulatory and commercial dynamics of digitalisation across the Indian media, including in newspapers, journalism, broadcasting, and cable distribution.
1. Preface: Platform Economy and Platformisation in India.- 2. Digital Emporiums: Platform Capitalism in India.- 3. The Networked Media Economy and the Indian Gilded Age.- 4. The Derivative Values of Platform Capitalism.- 5. Amazon Prime Video and the Indian Media Market: A Platform Ecosphere.- 6. Music Streaming platforms in India: Telecom and Technology Actors Repositioning the Game.- 7. Platforms at the Heart of Capitalism: Industrial and Financial Structures of OTTs in India.- 8. Journalistic Practices and Algorithmic Governance.- 9. Digital Economy Inequalities: An Exploratory Study of Ratings in Ride-Hailing Platforms.- 10. Platform over Troubled Waters: Aadhaar Authentication beyond Governance.- 11. Political Communication On Social Media Platforms And Its Implications For The Public Sphere In India.- 12. Portfolios of Fear and Risk in Platform News.- 13. Informality in the time of Platformization.- 14. Notes on The Platformisation of Mainstream Hinduism.- 15. Capitalist Platforms and Subaltern Creativity.