Fashion Communication (e-bok)
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E-bok
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Språk
Engelska
Utgivningsdatum
2021-09-20
Förlag
Springer International Publishing
ISBN
9783030813215
Fashion Communication (e-bok)

Fashion Communication E-bok

Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

E-bok (EPUB - DRM), Engelska, 2021-09-20
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
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