Euro-Asian Management and Business I (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
160
Utgivningsdatum
1995-01-01
Upplaga
1995 ed.
Förlag
Gabler
Originalspråk
German
Medarbetare
Kumar, Brij N. (ed.)
Illustrationer
VI, 160 p.
Dimensioner
216 x 140 x 9 mm
Vikt
204 g
Antal komponenter
1
Komponenter
1 Paperback / softback
ISBN
9783409137720

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Euro-Asian Management and Business I (häftad)

Euro-Asian Management and Business I

Cross-border Issues

av Brij N Kumar
Häftad Engelska, 1995-01-01
699
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Der Leser erhalt wichtige interne Kenntnisse uber asiatische Marktstrategien und die Grunde der jungsten Wirtschaftskrise Japans. Schwerpunkte sind Markteintrittsstrategien, grenzuberschreitende Aspekte auslandischer Tochterunternehmen, grenzuberschreitende Warenstroeme und Risikomanagement.
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Övrig information

Professor Dr. Brij N. Kumar ist Inhaber des Lehrstuhls fur Betriebswirtschaftslehre, insbesondere Internationales Mana-gement, an der Universitat Erlangen-Nurnberg.

Innehållsförteckning

Guest Editor's Introduction.- Germany and East Asia - The Market and Market Demands from the Perspective of an Electrical Engineering Company.- European Direct Investment in Japan.- The Dynamics of Manufacturing Joint Ventures in Turkey and the Role of Industrial Groups.- Marketing German Environmental Technologies in the Peoples' Republic of China.- Partner-selection-criteria and Success of Technology Transfer: A Model Based on Learning Theory Applied to the Case of Indo-German Technical Collaborations.- A Comparison of Japanese "Hybrid Factories" in U.S., Europe, and Asia.- Strategic Control in Korean MNCs.- Do Expatriates Change Their Behavior to Fit a Foreign Culture? A Study of American Expatriates' Strategies of Upward Influence.- Risk Management in Trade with Central European Countries.- The Significance of Intra-industry Trade as a Cause and Consequence of Global Environment: New Zealand and her European, Pacific, and Asian Partners.- The Dynamics and Competitiveness of European-Asian Trade Flows.