Advances in Advertising Research (Vol. IV) (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
407
Utgivningsdatum
2013-06-12
Upplaga
2013 ed.
Förlag
Springer Gabler
Medarbetare
Dahlén, Micael (ed.), Okazaki, Shintaro (ed.), Rosengren, Sara (ed.)
Illustrationer
64 Tables, black and white; XII, 407 p.
Volymtitel
Vol. IV
Dimensioner
215 x 156 x 29 mm
Vikt
636 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9783658023645
Advances in Advertising Research (Vol. IV) (inbunden)

Advances in Advertising Research (Vol. IV)

The Changing Roles of Advertising

av Sara Rosengren, Micael Dahlen, Shintaro Okazaki
Inbunden,  Engelska, 2013-06-12
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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Sara Rosengren, Micael Dahlen, Shintaro Okazaki

Övrig information

Sara Rosengren and Micael Dahlen work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autonoma de Madrid, Spain.

Innehållsförteckning

The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.

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