Advances in Advertising Research (Vol. IV) (e-bok)
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Engelska
Utgivningsdatum
2013-05-30
Förlag
Springer Fachmedien Wiesbaden
ISBN
9783658023652
Advances in Advertising Research (Vol. IV) (e-bok)

Advances in Advertising Research (Vol. IV) E-bok

The Changing Roles of Advertising

av Sara Rosengren, Micael Dahlen, Shintaro Okazaki
E-bok (Pdf, Drm),  Engelska, 2013-05-30
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "e;The changing roles of advertising"e;. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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Sara Rosengren, Micael Dahlen, Shintaro Okazaki

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