Advances in Advertising Research X (e-bok)
Fler böcker inom
Format
E-bok
Filformat
PDF med Adobe-kryptering
Om Adobe-kryptering
PDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler.
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Utgivningsdatum
2019-10-05
Förlag
Springer Fachmedien Wiesbaden
ISBN
9783658248789
Advances in Advertising Research X (e-bok)

Advances in Advertising Research X E-bok

Multiple Touchpoints in Brand Communication

av Enrique Bigne, Sara Rosengren
E-bok (Pdf, Drm),  Engelska, 2019-10-05
Finns även som
Visa alla 1 format & utgåvor
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Du kanske gillar