Advances in Advertising Research (Vol. XI) (e-bok)
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E-bok
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Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Utgivningsdatum
2021-09-01
Förlag
Springer Fachmedien Wiesbaden
ISBN
9783658322014
Advances in Advertising Research (Vol. XI) (e-bok)

Advances in Advertising Research (Vol. XI) E-bok

Designing and Communicating Experience

av Martin K J Waiguny, Sara Rosengren
E-bok (Drm),  Engelska, 2021-09-01
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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
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