Business marketing : managing value creation (häftad)
Provläs!
Fler böcker inom
Format
Häftad (Danskt band)
Språk
Engelska
Antal sidor
247
Utgivningsdatum
2021-01-04
Upplaga
1
Förlag
Studentlitteratur AB
SAB
Qblbc
ISBN
9789144141633

Du kanske gillar

Business marketing : managing value creation (häftad)

Business marketing : managing value creation

av Daniel Kindström, Christian Kowalkowski, Anders Parment
Häftad Engelska, 2021-01-04
Studentlitteratur
365
Köp
Spara som favorit
  • Finns i lager! Skickas inom 1-3 vardagar.
  • Gratis frakt inom Sverige över 199 kr för privatpersoner.
Business Marketing delivers comprehensive coverage of the theory and practice needed to understand today"s fast-paced B2B markets and how to act on them. Being able to navigate on contemporary markets and include marketing in firm strategy is becoming a key capability for successful firms.

The book reflects the latest trends and issues and incorporates recent research insights on how to manage value creation and build competitive advantage. Key concepts, such as value propositions and customer relationships, are discussed and explored as well as illustrated through a rich set of examples from various industries.

Business Marketing provides an excellent guide to B2B marketing for students and practitioners alike.

"Being able to develop successful value propositions and customer relationships are key processes in any firm as the ability to continuously create attractive market offerings is crucial for sustaining a competitive advantage and for long-term success in business-to-business markets."
Visa hela texten

Passar bra ihop

  1. Business marketing : managing value creation
  2. +
  3. Noise

De som köpt den här boken har ofta också köpt Noise av Daniel Kahneman, Olivier Sibony, Cass R Sunstein (häftad).

Köp båda 2 för 535 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Daniel Kindström, Christian Kowalkowski, Anders Parment