Volvo's Comeback (inbunden)
Format
Inbunden
Språk
Engelska
Antal sidor
258
Utgivningsdatum
2019-05-17
Upplaga
1
Förlag
Brombergs
Översättare
Ruth Urbom
Originaltitel
Volvos revansch
Dimensioner
205 x 145 x 20 mm
Vikt
420 g
SAB
Qz Volvo
ISBN
9789178090686
Volvo's Comeback (inbunden)

Volvo's Comeback

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Inbunden Engelska, 2019-05-17
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Why would an unknown Chinese car manufacturer better succeed with Volvo Cars, than the American car giant Ford?

Year 2008 Volvo Cars was considered down and out. The owner Ford wanted to sell. None wanted to buy. Volvo had a difficult time trying to match the international competition. Finally a buyer emerged: Chinese Geely. Never before has such a big car company in the West been bought by a car manufacturer from China. And never before has the following success been more sensational. The critics claimed that the new ownerwould have all the Volvo factories moved to China and then start producing budget cars. But the croakers were proved wrong. Today we know that Volvo is stronger than ever.

The journalists Håkan Matson and Anders Nilsson, tell the story of the incredible journey Volvo Cars has been on in a decade after Chinese Geely took over Volvo Cars.
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  1. Intressant och lärorik modern litteratur
    Urszula Nilsson, 25 december 2020

    En intressant historia för den som vill lära sig mer om ett av landets största och viktigaste företag i svensk historia.

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