The Classic Essentials of Visual Communicationn (inbunden)

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Media, informations- &kommunikationsindustri

Format: E-bok
Filformat: PDF med vattenmärke (17.9 MB)
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Språk: Engelska
Utgivningsdatum: 2017-06-13
Förlag: Water Publishing
ISBN: 9789198415209

The Classic Essentials of Visual Communicationn E-bok

Name: The Classic Essentials of Visual Communicationn
Price: 139.00 SEK
Availability: InStock
Author: Bo Bergström
ISBN: 9789198415209

av Bo Bergström

E-bok (PDF), Engelska, 2017-06-13

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Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today"s media, and puts the theory into practice, explaining how to achieve a strong communication chain - from strategy and goals to messages and influence - to reach the target audience.

This comprehensive survey covers a broad range of topics, including:

* Strategic planning for communication

* How to formulate and design a message

* Effective ways of using images

* Attracting and guiding viewers through strong design

* Pulling it all together: achieving interplay between sound, text, image, colour and film

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