Quantitative Modelling In Marketing And Management (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
532
Utgivningsdatum
2012-12-08
Förlag
World Scientific Publishing Co Pte Ltd
Dimensioner
231 x 157 x 33 mm
Vikt
885 g
ISBN
9789814407717

Quantitative Modelling In Marketing And Management

av Moutinho Luiz, Luiz Moutinho, Kun-Huang Huarng
Inbunden,  Engelska, 2012-12-08
2668

11% rabatt på allt med kod SINGLESDAY25

Gäller t.o.m. 11/11. Villkor

Köp
Spara som favorit
  • Skickas från oss inom 3-6 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 2 format & utgåvor
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.
Visa hela texten

Passar bra ihop

  1. Quantitative Modelling In Marketing And Management
  2. +
  3. Microeconomics and Behaviour, 4e

De som köpt den här boken har ofta också köpt Microeconomics and Behaviour, 4e av Robert Frank, Edward Cartwright (häftad).

Köp båda 2 för 3459 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Moutinho Luiz, Luiz Moutinho, Kun-Huang Huarng

Du kanske gillar