Quantitative Modelling In Marketing And Management (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Utgivningsdatum
2015-11-19
Förlag
World Scientific Publishing Co Pte Ltd
Medarbetare
Huarng, Kun-huang (Feng Chia Univ, Taiwan) (red.)
Dimensioner
229 x 152 x 32 mm
Vikt
926 g
ISBN
9789814696340

Quantitative Modelling In Marketing And Management

av Luiz Moutinho & Kun-Huang Huarng, Luiz Moutinho & Kun-Huang Huarng, Luiz Moutinho, Kun-Huang Huarng, Luiz Moutinho
Inbunden,  Engelska, 2015-11-19
2913
Köp
Spara som favorit
  • Skickas från oss inom 3-6 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 2 format & utgåvor
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Visa hela texten

Passar bra ihop

  1. Quantitative Modelling In Marketing And Management
  2. +
  3. Atomic Habits

De som köpt den här boken har ofta också köpt Atomic Habits av James Clear (trade paperback (uk)).

Köp båda 2 för 3106 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Luiz Moutinho & Kun-Huang Huarng, Luiz Moutinho & Kun-Huang Huarng, Luiz Moutinho, Kun-Huang Huarng, Luiz Moutinho

Du kanske gillar