Chip Heath - Böcker

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. Mark Twain once observed, "A lie can get halfway arou...

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'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES _________________________________...

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A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story. __________ How many hours' worth of songs are on your Spotify Wrapped this year? How much is your commute time rea...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath bro...

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The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted by an array...

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A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion secon...

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A NEW YORK TIMES AND INTERNATIONAL BESTSELLER 'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman 'Smart, lively . . . such fun to read.' Guardian _________________________________...

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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.

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¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrín...

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Combining psychology, sociology, management, and case studies, the authors of "Made to Stick" tell stories of people and organizations who have successfully implemented significant changes--even when change is hard.

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social me...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book Ive read in quite a while... If life is a series of moments,...

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A NEW YORK TIMES AND INTERNATIONAL BESTSELLER'This book is a gift to anyone who needs to get a message across and make it stick.' New Statesman'Smart, lively . . . such fun to read.' Guardian_________________________________________________Mark Tw...

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The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted by an array...

Läs mer »

'A fantastic book.' WIRED'Witty and instructive.' WALL STREET JOURNAL'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS'A must-read.' FORBES______________________________________________We all know that change is hard...

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THE NEW YORK TIMES BESTSELLER'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit'The most interesting, immediately actionable book I ve read in quite a while' Adam Grant, bestselling author of Think AgainIn t...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work.What if a teacher could desig...

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Brought to you by Penguin.Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural short...

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Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather ...

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A lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.__________How many hours' worth of songs are on your Spotify Wrapped this year?How much is your commute time really wort...

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Brought to you by Penguin. Making Numbers Count is a lively, practical, first-of-its-kind guide to turning cold, clinical data into a memorable story.Until very recently, most languages had no words for numbers greater than five - anything from si...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human liv...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are e...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work.While human lives are ...

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The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are e...

Läs mer »

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and datafrom bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds isthi...

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THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of Grit 'The most interesting, immediately actionable book Ive read in quite a while' Adam Grant, bestselling auth...

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'Concise, breezy and pragmatic' Wall Street Journal 'Remarkably practical techniques for comprehending and communicating the maths that really matters Adam Grant Until very recently, most languages had no words for numbers greater t...

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