Christopher Lochhead - Böcker

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesfo...

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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inven...

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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isnt about beating the competition at the old game. Its about inventin...

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In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com cr...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comOne of the most common questions entrepreneurs and small business owners ask is, &qu...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comMost entrepreneurs and business strategists believe Cirque du Soleil created somethin...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe COVID-19 pandemic has opened the door for radical innovation-specifically in the ...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIn the summer of 2021, Netflix announced its plans to offer gaming products on its st...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comWhen you hear the word "e;Facebook,"e; what comes to mind?Is it a fun blue lo...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comMost people don't know that the man who built Zoom into the world's most-used video ...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIf your career starts at 25, and the average retirement age is 65, and each role (eac...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIn a time where income inequality has never been higher, Tesla's mid 2019 to 2020 sto...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHuman beings are not brands.Listen closely...Oprah Winfrey is not a brand. Oprah is a...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHow are you investing your life?Some of the most-asked questions in business are care...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIn the late 2000s, the United States ran one of the largest discounting (via couponin...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comEverything is the way it is because someone changed the way it was.For example, in th...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comMost people believe Category Design is who-ha, malarkey, and/or B.S.And you can't bl...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comMany years ago, Kraft ran an internal survey.The survey asked the company's top 100 ...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comRight now, we're experiencing a fundamental change in how humans experience life.The...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comSilicon Valley says, "e;The best product always wins."e; But does it?The goal...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comSome writers don't want to think about the money side.The question of how to monetize...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comActual "e;thinking"e; is not reflexive. It's reflective.Almost all thinking i...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comWe are in a recession.(Not officially, but it is not looking good.)Stocks are down. S...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe pinnacle of sharing your insights with the world is writing a book, whether you a...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe entire field of "e;analysis"e; (of any kind: habitual, financial, data us...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere isn't a tech executive on planet earth who hasn't seen the chart from the book ...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere are two types of people on planet earth today.Native Analogs: These are Baby Bo...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comCategory design is the strategy for dealing with the "e;winner take all"e; re...

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To read this "e;mini-book,"e; as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comIf you want to have any hope of remaining relevant in the working world, you need to ...

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