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Contemporary Issues in Marketing

av Martin Evans, Luiz Moutinho

Häftad, Engelska, 1999-06-01

272

Köp

Skickas från oss inom 5-8 vardagar.
Routledge Companions in Marketing, Advertising and Communication:

Routledge Companion to Marketing Research

av Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P Bagozzi, Luiz Moutinho

Häftad, Engelska, 2023-01-09

630

Köp

Skickas från oss inom 10-15 vardagar.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including origina...

Läs mer »
Routledge Companions in Marketing, Advertising and Communication:

Routledge Companion to the Future of Marketing

av Luiz Moutinho, Enrique Bigné, Ajay K Manrai, Luiz Moutinho, Enrique Bigne

Inbunden, Engelska, 2013-12-17

3202

Köp

Skickas från oss inom 10-15 vardagar.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their t...

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Quantitative Analysis in Marketing Management

av Luiz Moutinho, Mark Goode, Fiona Davies

Häftad, Engelska, 1998-05-14

809

Köp

Skickas från oss inom 7-10 vardagar.

Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examine...

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Statistical Modeling for Management

av Graeme D Hutcheson, Luiz A M Moutinho, Graeme D Hutcheson, Luiz A M Moutinho

Inbunden, Engelska, 2008-02-12

2513

Köp

Skickas från oss inom 5-8 vardagar.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently ...

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Statistical Modeling for Management

av Graeme D Hutcheson, Luiz A M Moutinho, Graeme D Hutcheson, Luiz Moutinho

Häftad, Engelska, 2008-02-12

839

Köp

Skickas från oss inom 5-8 vardagar.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently ...

Läs mer »
Problems in Marketing

av Luiz A M Moutinho, Charles S Chien, Luiz Moutinho, Charles S Chien

Inbunden, Engelska, 2008-01-07

2390

Köp

Skickas från oss inom 5-8 vardagar.

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice,...

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Problems in Marketing

av Luiz A M Moutinho, Charles S Chien, Luiz Moutinho, Charles S Chien

Häftad, Engelska, 2007-12-12

721

Köp

Skickas från oss inom 5-8 vardagar.

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice,...

Läs mer »
Strategic Planning Systems in Hospitality and Tourism

av Luiz Moutinho, P Phillips

Inbunden, Engelska, 1998-09-01

1184

Köp

Skickas från oss inom 7-10 vardagar.

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic re...

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Routledge Companion to Marketing Research E-bok

av Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P Bagozzi

E-bok (PDF, LCP), Engelska, 2021-06-27

734

Ladda ned

Läs i Bokus Reader för iOS och Android.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including origina...

Läs mer »
Routledge Companion to Marketing Research E-bok

av Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P Bagozzi

E-bok (LCP), Engelska, 2021-06-27

734

Ladda ned

Läs i Bokus Reader för iOS och Android.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including origina...

Läs mer »
Routledge Companion to the Future of Marketing E-bok

av Luiz Moutinho, Enrique Bigne, Ajay K Manrai

E-bok (LCP), Engelska, 2014-01-10

817

Ladda ned

Läs i Bokus Reader för iOS och Android.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their t...

Läs mer »
Routledge Companion to the Future of Marketing E-bok

av Luiz Moutinho, Enrique Bigne, Ajay K Manrai

E-bok (PDF, LCP), Engelska, 2014-01-10

817

Ladda ned

Läs i Bokus Reader för iOS och Android.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their t...

Läs mer »
Routledge Companions in Marketing, Advertising and Communication:

Routledge Companion to Marketing Research

av Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P Bagozzi, Luiz Moutinho

Inbunden, Engelska, 2021-06-28

3093

Köp

Skickas från oss inom 10-15 vardagar.

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including origina...

Läs mer »
Contemporary Issues in Strategic Management

av Paul Phillips, Luiz Moutinho, Paul Phillips, Luiz Moutinho

Inbunden, Engelska, 2018-04-03

2041

Köp

Skickas från oss inom 10-15 vardagar.

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlightin...

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Contemporary Issues in Strategic Management

av Paul Phillips, Luiz Moutinho, Paul Phillips, Luiz Moutinho

Häftad, Engelska, 2018-03-29

901

Köp

Skickas från oss inom 10-15 vardagar.

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlightin...

Läs mer »
Contemporary Issues in Strategic Management E-bok

av Paul Phillips, Luiz Moutinho

E-bok (PDF, LCP), Engelska, 2018-03-19

1050

Ladda ned

Läs i Bokus Reader för iOS och Android.

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlightin...

Läs mer »
The SAGE Dictionary of Quantitative Management Research

av Luiz A M Moutinho, Graeme D Hutcheson

Inbunden, Engelska, 2011-01-13

2497

Köp

Specialorder (osäker tillgång). Skickas från oss inom 11-20 vardagar.

A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as det...

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SAGE Dictionary of Quantitative Management Research E-bok

av Luiz Moutinho, Graeme D Hutcheson

E-bok (LCP), Engelska, 2011-01-13

769

Ladda ned

Läs i Bokus Reader för iOS och Android.

A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as det...

Läs mer »
Advances in Marketing, Customer Relationship Management, and E-Services:

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

av Jony Haryanto, Luiz Moutinho

Inbunden, Engelska, 2016-08-30

2025

Köp

Skickas från oss inom 5-8 vardagar.
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations E-bok

av Jony Haryanto, Luiz Moutinho

E-bok (LCP), Engelska, 2016-08-30

2412

Ladda ned

Läs i Bokus Reader för iOS och Android.

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumpt...

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Philosophy of Artificial Intelligence and Its Place in Society

av Luiz Moutinho, Luís Cavique, Enrique Bigné, LuísBigné Cavique Enrique

Inbunden, Engelska, 2023-10-16

2691

Köp

Skickas från oss inom 5-8 vardagar.
Philosophy of Artificial Intelligence and Its Place in Society

av Luiz Moutinho, Luís Cavique, LuísBigné Cavique Enrique, Enrique Bigné

Häftad, Engelska, 2023-10-16

2086

Köp

Skickas från oss inom 5-8 vardagar.
CABI Tourism Texts:

Strategic Management in Tourism

av Luiz Moutinho, Alfonso Vargas-Sanchez, Alfonso Vargas-Sanchez, Alfonso Vargas-Sánchez

Häftad, Engelska, 2018-02-26

618

Köp

Skickas från oss inom 7-10 vardagar.

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of ...

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Strategic Marketing Management

av Luiz Moutinho, Geoff Southern, Luiz Moutinho, Geoff Southern

Häftad, Engelska, 2009-11-18

1115

Köp

Skickas från oss inom 5-8 vardagar.

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate i...

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Neurosciences in Marketing and Tourism

av Youssef El Archi, Luiz Moutinho, Brahim Benbba, Lucília Cardoso, Carla Fraga

Hardback book, Engelska, 2025-10-30

1685

Bevaka

Ännu ej utkommen - klicka "Bevaka" för att få ett mejl när boken går att beställa.

This book offers a unique focus on the integration of neurosciences with marketing and tourism, providing a comprehensive exploration of how insights from brain research can be applied to enhance marketing strategies and tourism experiences. Featu...

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Biometrics and Neuroscience Research in Business and Management

av Luiz Moutinho, Moran Cerf

Inbunden, Engelska, 2024-06-17

1381

Köp

Skickas från oss inom 2-5 vardagar.

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadt...

Läs mer »
Biometrics and Neuroscience Research in Business and Management E-bok

av Luiz Moutinho, Moran Cerf

E-bok (PDF, LCP), Engelska, 2024-06-17

1353

Ladda ned

Läs i Bokus Reader för iOS och Android.

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadt...

Läs mer »
Biometrics and Neuroscience Research in Business and Management E-bok

av Luiz Moutinho, Moran Cerf

E-bok (LCP), Engelska, 2024-06-17

1325

Ladda ned

Läs i Bokus Reader för iOS och Android.

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadt...

Läs mer »
Innovative Research Methodologies in Management

av Luiz Moutinho, Mladen Sokele

Inbunden, Engelska, 2017-12-20

1414

Köp

Skickas från oss inom 10-15 vardagar.

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fiel...

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