Margo Berman - Böcker

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isnt enough. You must also know how to create gripping messages and interactive engagement. Con...

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This title is part of UC Press's Voices Revived program, which commemorates University of California Presss mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Vo...

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This title is part of UC Press's Voices Revived program, which commemorates University of California Presss mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Vo...

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Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That&ap...

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE(R) Adoption Drive" ...

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakt...

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The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means ...

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The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means ...

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The Blueprint for Strategic Advertisings step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyze...

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The Blueprint for Strategic Advertisings step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyze...

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Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn t enough. You must also know how to create gripping messages and interactive engagement. Co...

Läs mer »

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templates Today, just writing strong content or catchy copy isn t enough. You must also know how to create gripping messages and interactive engagement. Co...

Läs mer »

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz...

Läs mer »

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyz...

Läs mer »

The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means ...

Läs mer »

The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means ...

Läs mer »

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for ...

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Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street ...

Läs mer »

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for ...

Läs mer »

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for ...

Läs mer »

An insider account of the struggle to reform the Soviet/Russian legal system and create a law-based society. This text situates the formal commitment to democratic politics, and the creation of a legal and constitutional order within the context o...

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