Mats Heide - Böcker

Den första svenska boken med ett helhetsgrepp om den interna kommunikationen ur ett strategiskt perspektiv. Här utmanas gamla föreställningar och läsaren inspireras till nya insikter och arbetsmetoder för att hantera de utmaningar som organisation...

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Att lyssna har många positiva effekter för organisationer. Lyssnandet ökar tilliten, engagemanget och arbetstillfredsställelsen. Trots den positiva påverkan och att organisationer har fler kommunikationskanaler än någonsin ägnas för lite tid åt at...

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Denna bok sätter fokus på kommunikationens roll och visar varför kommunikation är fundamentalt viktig för en organisations verksamhet och framgång. Författarna diskuterar nyckelbegrepp som kommunikation och organisation, liksom kommunikationens ro...

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Den här boken är den första som handlar om intern kriskommunikation. Författarna introducerar och diskuterar kriskommunikation utifrån ny forskning. De belyser sina resonemang med empiriskt material från ett forskningsprojekt vid Skånes universite...

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I en värld som präglas av ständig förändring, oförutsägbarhet och kaos blir förmågan att kunna kommunicera allt viktigare. I den här boken tas ett samlat grepp om det snabbväxande kunskapsområdet strategisk kommunikation, dvs. organisationers medv...

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

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Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ev...

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Att lyssna har många positiva effekter för organisationer. Lyssnandet ökar tilliten, engagemanget och arbetstillfredsställelsen. Trots den positiva påverkan och att organisationer har fler kommunikationskanaler än någonsin ägnas för lite tid åt at...

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Strategisk kommunikation har diskuterats ända sedan retoriken växte fram under antiken. Därefter har strategisk kommunikation haft många namn beroende på synsätt och inriktning, till exempel propaganda, public relations, intern marknadsföring elle...

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What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, ve...

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

Läs mer »

We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great c...

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We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great c...

Läs mer »

What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, ve...

Läs mer »

What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication - work related, social, formal, informal, ve...

Läs mer »

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to c...

Läs mer »

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to c...

Läs mer »

Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ev...

Läs mer »

Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ev...

Läs mer »

Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ev...

Läs mer »

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, a...

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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, a...

Läs mer »

We live in a crisis society, with traditional media responding on a minute-by-minute basis on daily, seemingly inevitable, organizational crises. Whether crises have become more prevalent or we're simply more aware of them, they are now of great c...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disci...

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Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disci...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

Läs mer »

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

Läs mer »

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic...

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