Filtrera

Ämne
  • (2)
  • (12)
  • (2)
  • (1)
  • (4)
  • (4)
  • (5)
  • (3)
Format
  • (6)
  • (9)
  • (4)
Leveranstid
  • (8)

Rajeev Batra - Böcker

Visar alla böcker av Rajeev Batra. Handla med fri frakt och snabb leverans!

Sortering:

  1. New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    av Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer

    Inbunden, Engelska, 2012-07-16
    456
    Köp
    Skickas från oss inom 3-6 vardagar.
    New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tacti...

    Läs mer »

  2. New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands E-bok

    av Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer

    E-bok (LCP), Engelska, 2012-06-15
    477
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

    Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nationsWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such deve...

    Läs mer »

  3. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    av Rajeev Batra, Victor J Strecher, Punam Anand Keller

    Inbunden, Engelska, 2011-02-15
    2109
    Köp
    Skickas från oss inom 10-15 vardagar.
    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health iss...

    Läs mer »

  4. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    av Rajeev Batra, Victor J Strecher, Punam Anand Keller

    Häftad, Engelska, 2011-04-15
    652
    Köp
    Skickas från oss inom 10-15 vardagar.
    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health iss...

    Läs mer »

  5. Psychology of Design

    av Rajeev Batra, Colleen Seifert, Diann Brei

    Inbunden, Engelska, 2015-09-02
    2109
    Köp
    Skickas från oss inom 10-15 vardagar.
    Psychology of Design

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdiscipl...

    Läs mer »

  6. Psychology of Design

    av Rajeev Batra, Colleen Seifert, Diann Brei

    Häftad, Engelska, 2015-08-10
    843
    Köp
    Skickas från oss inom 10-15 vardagar.
    Psychology of Design

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdiscipl...

    Läs mer »

  7. Marketing Issues in Transitional Economies

    av Rajeev Batra

    Inbunden, Engelska, 1999-08-31
    1112
    Köp
    Skickas från oss inom 10-15 vardagar.
    Marketing Issues in Transitional Economies

    As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firm...

    Läs mer »

  8. Persuasive Imagery

    av Linda M Scott, Rajeev Batra

    Inbunden, Engelska, 2003-02-01
    1990
    Köp
    Skickas från oss inom 10-15 vardagar.
    Persuasive Imagery

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins...

    Läs mer »

  9. Cable TV Advertising

    av Rajeev Batra, Rashi Glazer

    Inbunden, Engelska, 1989-05-19
    1056
    Köp
    Skickas från oss inom 7-10 vardagar.
    Cable TV Advertising

    This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their...

    Läs mer »

  10. Persuasive Imagery E-bok

    av Linda M Scott, Rajeev Batra

    E-bok (LCP), Engelska, 2003-04-02
    848
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Persuasive Imagery

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins...

    Läs mer »

  11. Persuasive Imagery E-bok

    av Linda M Scott, Rajeev Batra

    E-bok (PDF, LCP), Engelska, 2003-04-02
    848
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Persuasive Imagery

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins...

    Läs mer »

  12. Persuasive Imagery

    av Linda M Scott, Rajeev Batra

    Häftad, Engelska, 2015-05-07
    747
    Köp
    Skickas från oss inom 10-15 vardagar.
    Persuasive Imagery

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins...

    Läs mer »

  13. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge E-bok

    av Rajeev Batra, Victor J Strecher, Punam Anand Keller

    E-bok (LCP), Engelska, 2015-07-17
    769
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health iss...

    Läs mer »

  14. Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge E-bok

    av Rajeev Batra, Victor J Strecher, Punam Anand Keller

    E-bok (PDF, LCP), Engelska, 2015-07-17
    769
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health iss...

    Läs mer »

  15. Psychology of Design E-bok

    av Rajeev Batra, Colleen Seifert, Diann Brei

    E-bok (LCP), Engelska, 2015-07-24
    996
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Psychology of Design

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdiscipl...

    Läs mer »

  16. Psychology of Design E-bok

    av Rajeev Batra, Colleen Seifert, Diann Brei

    E-bok (PDF, LCP), Engelska, 2015-07-24
    996
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Psychology of Design

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdiscipl...

    Läs mer »

  17. Persuasive Imagery E-bok

    av Linda M Scott, Rajeev Batra

    E-bok, Engelska, 2003-03-15
    982
    Bevaka
    Tillfälligt slut - klicka "Bevaka" för att få ett mejl när boken går att beställa igen. Läs i Bokus Reader för iOS och Android.
    Persuasive Imagery

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins...

    Läs mer »

  18. Marketing Issues in Transitional Economies

    av Rajeev Batra

    Häftad, Engelska, 2012-10-10
    1099
    Köp
    Skickas från oss inom 10-15 vardagar.
    Marketing Issues in Transitional Economies

    As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firm...

    Läs mer »

  19. Marketing Issues in Transitional Economies E-bok

    av Rajeev Batra

    E-bok (PDF, LCP), Engelska, 2012-12-06
    1429
    Ladda ned
    Läs i Bokus Reader för iOS och Android.
    Marketing Issues in Transitional Economies

    As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firm...

    Läs mer »