Sara Rosengren - Böcker

Tredje, uppdaterade upplagan av den kompletta boken till marknadskommunikation! Den går igenom alla de moment som man måste kunna för att lyckas planera effektiv marknadskommunikation. Boken Optimal marknadskommunikation är uppdelad i fyra delar s...

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June ...

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June ...

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June ...

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and cus...

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and cus...

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digi...

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digi...

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digi...

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Det här är en bok om hår. Den handlar om fåfänga, om tillhörighet och om viljan att vara snygg inför sin stora kärlek. Om att beställa en tuppkam, om konsten att göra en pudel och en frisörska som var på sniskan. Om att slå vad om en hästsvans, få...

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