Steve Baron - Böcker

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies ...

Läs mer »

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies ...

Läs mer »

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?   In t...

Läs mer »

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exc...

Läs mer »

Something long dormant beneath the surface of Ylum comes alive, triggering a visit from the planet-devouring Gourmando and his mysterious ally. With powers far beyond those of even Nexus himself, this unstoppable being banishes Nexus to an unknown...

Läs mer »

Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens' loss of homes and possessions, jobs, health or mobility. Citizens move from ...

Läs mer »

This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas opera...

Läs mer »

With the rise in deregulated service-based economies in developed countries over the last 40 years, an understanding of the marketing of services is essential to the marketing student, researcher and practitioner. This four-volume collection is st...

Läs mer »