Winston Fletcher - Böcker

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon...

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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who doe...

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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who doe...

Läs mer »

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon...

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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - writ...

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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations ar...

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As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Mor...

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