LID Publishing - Böcker

This is a concise and practical manual for understanding and implementing public relations campaigns and communications in todays business world. Modern-day PR is both science and an art, strategy and execution, fact and finely tuned intuition. Th...

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This book will help you develop your emotional intelligence so you can become a highly skilled negotiator in all areas of your life - whether youre negotiating with customers, colleagues, family or friends. It will equip you with the tools and tec...

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This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge. With crystal clear explanations ...

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Business coaching is a global and rapidly expanding sector worth $5 billion. Between 2019-22, the industry grew by 54%. With an increasing number of professionals entering the coaching sector, this book is a timely guide for anyone who is already ...

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Soft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key differenc...

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From changing a car tyre, keeping a house plant alive, extinguishing a fire to boiling a perfect egg, unshrinking clothes, painting a room, and wiring a plug just how much practical and useful knowledge for life does the average young person have ...

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What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expe...

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Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is Data Rich but Insight-Poor and when m...

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Humans are born with a circadian rhythm a sleep-wake rhythm. Variations in human genes cause us to sleep and wake at different times of the day. Your circadian rhythm is therefore not something you choose. You are genetically predisposed to be eit...

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Companies today face an array of unprecedented challenges and disruptions. From technological advancements to global market shifts, the ability to not just survive but thrive in the face of such change is paramount. This book offers a pivotal guid...

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The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we often find ourselves locked into certain habits, patterns and behaviours. However, that is not to say we do not have a choice, es...

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Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 in which digital technol...

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Our world is a rich and dynamic environment in which life moves through seasons and evolves over time. Our political, societal and economic life is permeated with major trends and movements affecting our lives and societies. However, in companies,...

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To be like everyone else and to be unique: these conflicting forces to both assimilate and to stand out have operated within us since childhood. They are impulses that exist in each of us, reflective of our human nature. Everyone is born with a un...

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In a recent survey (CNBC), 57% of Gen Zers said they would like to become an influencer if given the chance. Some 53% of Gen Zers believe becoming an influencer is a reputable career choice (and would quit their jobs if they could earn enough to p...

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What is the secret brand strategy that the likes of Apple and Starbucks have adopted, but are reluctant to let the world know about? What is it that drives customers to choose your brand over the others? This book, by a leading branding practition...

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Time is a scarce resource that is often overlooked in business and personal life. Despite its limited availability, time can be effectively managed through careful planning and prioritization. By understanding the importance of time management, in...

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Founded in 1987 by a former engineer in Chinas Peoples Liberation Army (Ren Zhengfei), Huawei Technologies is the worlds largest telecoms equipment manufacturer and a major player in the mobile telephone sector. Its emergence into a multinational ...

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Con el fin de prosperar en esta época de incertidumbre, este fascinante libro nos propone dirigirnos hacia lo desconocido, en vez de alejarnos de él. Reestructura el concepto del No Saber desde un lugar de miedo e ignorancia para llegar a un lugar...

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