LID Publishing - Böcker

The first book by wildlife photographer and writer Larry Laverty, Power and Majesty features extraordinary images and informative text that capture the life of African elephants. The book focuses on these majestic animals and features stunning pho...

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This book, by two leading executive coaches, provides insight, advice and savviness on becoming a successful company board member. It analyses the pitfalls and traps of the company boardroom and how they can be avoided.

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This book provides analyses of key campaigns and events of World War II and what today's business managers and executives can learn from them.

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An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digit...

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Coaching as a technique to help managers develop their skills and fulfil their potential is now one of the most used in business. As well as professional business coaches, managers themselves are required to coach their staff these days. This book...

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Despite current economic uncertainties, many companies are still recruiting, but in doing so they are seeking the best they can find. In the digital age, finding the right kind of talent through the World Wide Web, and social networks in particula...

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Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - ...

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Who is best equipped to meet the challenges of an unstable and uncertain world? Who better than a commando? When you're trained as a commando, you're trained to expect the unexpected. The unexpected is what business leaders have to deal with every...

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Long-term thinking and planning is such an ingrained part of everyday life that we tend either not to see it or merely take it for granted. From pensions, retirement, holiday planning, marriage (or divorce) to corporate strategy and choosing the r...

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Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and d...

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A timely manifesto for change and success in today's rapidly evolving advertising industry.

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This inspirational book, in full colour throughout, is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In par...

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Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a ...

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The Internet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has enhanced a reverse polarity...

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An inspirational story and guide to help middle-aged men overcome the negative impact of ageing.

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This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world's most important and event-shaping industry - aviation. Giovanni Bisignani became Director General of IA...

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This fascinating book provides a new and modern perspective on business leadership and what it takes to succeed. It argues that the essence of leadership is to perceive the world as a place of opportunities. Leadership today is about connecting wi...

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Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a ...

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It is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile - they must be flexible enough to react to early signs and act on them quickly. An agile company needs good decision-making at all levels -...

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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to bu...

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A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective ...

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Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. W...

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The legendary artist Pablo Picasso took baths when he was in need of new ideas for his work. Other people take walks in the park or visit an art gallery or watch Youtube - in an attempt to spark their creativity and imagination. This book inspires...

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In order to thrive in these worrying times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique relationship with Not Knowing we discover a new way of living, working and suc...

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The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the indu...

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