LID Publishing - Böcker

The premise behind Interview Strategy is that we are all CEOs of our own personal companies. Offering direct advice on how to face stressful interviews the book will unveil techniques of preparation that will give anyone who reads it a real reason...

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Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business ...

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This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications c...

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Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research ...

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"That's one small step for (a) man, one giant leap for mankind," were the words spoken by Apollo 11 astronaut Neil Armstrong as he stepped off the footpad of the Lunar Module Eagle. This was the first and most famous manned mission ...

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According to most studies, public speaking is the number one fear among professionals. Most suffer from stage fright, lack of basic vocal training and/or lack of delivery technique. Such individuals seek tips and tricks in books, articles, and blo...

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The first book by wildlife photographer and writer Larry Laverty, Power and Majesty features extraordinary images and informative text that capture the life of African elephants. The book focuses on these majestic animals and features stunning pho...

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In this timely and succinct book, the author takes a profound, witty and provocative look at current business philosophies, and how they have influenced modern management - especially in these current times of crisis - in creating businesses that ...

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What can WWII teach us? Is it possible to see Hitler as an efficient manager? What would today's business schools have to say about Churchill's management style? What was going though the minds of leaders when they took decisions that led to thous...

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China is the economic story of the modern age. Fast growing and large in size, China recently overtook Japan as the world's second biggest economy. Part of this amazing growth is being driven by an exceptional group, female entrepreneurs, who are ...

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Challenger organisations are those companies which are disrupting their market and taking serious market share from their more established competitors. Such companies typically have an ambition beyond the conventional resources available to them. ...

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An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digit...

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Coaching as a technique to help managers develop their skills and fulfil their potential is now one of the most used in business. As well as professional business coaches, managers themselves are required to coach their staff these days. This book...

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Despite current economic uncertainties, many companies are still recruiting, but in doing so they are seeking the best they can find. In the digital age, finding the right kind of talent through the World Wide Web, and social networks in particula...

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Everyone has thrown or been to a party. Organising a successful party and marketing a successful company basically follow the same concept and structure. To create a successful party for guests, every detail must work in harmony with each other - ...

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Inditex - the group behind Zara, Massimo Dutti, Oysho, Bershka - is today a major force in the world of high-street fashion. It recently outranked Gap as the No.1 clothes retailer in the world. In virtually every city in the world, you will see on...

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Long-term thinking and planning is such an ingrained part of everyday life that we tend either not to see it or merely take it for granted. From pensions, retirement, holiday planning, marriage (or divorce) to corporate strategy and choosing the r...

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Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, ...

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Advertising has always had a clear objective: to promote the sales of a product. The success of an advertising campaign is determined by the success of the client's business/brand. But with the advent of social and digital media and the extra...

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This inspirational book, in full colour throughout, is intended to help anyone make sense of the things that happen to you in your working and personal lives. It will help you travel with a different point of view and do things differently. In par...

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Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a ...

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The Internet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has enhanced a reverse polarity...

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Somewhere between 40 and 50, the ageing process starts in most men. It impacts negatively on their mood, energy levels and their sex drive. It's a downward spiral that most men notice with dread and which influences the rest of their lives. M...

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This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world's most important and event-shaping industry - aviation. Giovanni Bisignani became Director General ...

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This fascinating book provides a new and modern perspective on business leadership and what it takes to succeed. It argues that the essence of leadership is to perceive the world as a place of opportunities. Leadership today is about connecting wi...

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Accepted wisdom tells us either that business should come before pleasure, or that the two should never be mixed. Business, it seems, was never intended to be pleasurable. During an economic crisis, in particular, business is easy to portray as a ...

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The recent financial and corporate governance scandal that engulfed Olympus, one of Japan's best known companies, together with Japan's stagnant economy of the past 20 years and its demotion from being the world's second largest eco...

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It is a new era. To win in an increasingly dynamic and volatile environment, leadership teams must be agile - they must be flexible enough to react to early signs and act on them quickly. An agile company needs good decision-making at all levels -...

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The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflect...

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A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective ...

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