AVA Publishing SA - Böcker

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine...

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This annual looks at not only wonderful buildings from around the world but also the people associated with them. Looking at both residential and domestic buildings, it examines examples drawn from the past, present and finally reveals possibiliti...

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Enhance your website design by knowing exactly which fonts to use to achieve optimum legibility and clarity. Featuring numerous examples of screen-based type usage, this vibrant guide describes how attributes are modified in relationship to type, ...

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The construction of a grid is the organizing principle behind every successful piece of graphic design. This text encourages screen-based designers to establish an efficient hierarchy of information with clear layouts and shows how good design can...

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23 landscape artists share their personal experiences of painting in watercolour and explain their vision and individual methods, varying from the traditional to the experimental, which in turn explore the full potential of the medium.

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This text helps you understand the key elements for taking that memorable landscape photograph. Camera, lens, films and accessories all play their role but so does choosing the right time of day, the right view point and deciding whether to shoot ...

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Using the image as a starting point, the author aims to show us in easy steps how the image was taken, enhanced on the computer and output in the desired form. The language aims to be non-technical, with captions, diagrams and screen-grabs, so fac...

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Why do other people's photographs look better than yours? Why don't yours always come out as you thought they would? This new series provides answers to these questions, and many more, helping to better the photographic skills of both the amateur ...

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Just because we have a digital camera and know how to use it technically, does not mean that we can take great pictures. Composition, texture, mood, colour and, sometimes, pure creativity must all be present to achieve an award-winning image. In t...

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Navigating around the internet and other digital media can be a daunting and confusing experience. We need the digital equivalent of maps, compasses and threads to find our way about and to remember where we have been. The authors point to what ha...

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When painting still life, the artist is truly in control. The selection of objects, their arrangement, the lighting and the background, can be infinitely reassessed and adjusted to create the desired mood and composition. In such a controlled envi...

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The Web is growing up and becoming more sophisticated in terms of the way it is programmed and designed. This book gives helpful information on setting up your own home page, creating pages, hardware and software requirements and adding graphics.

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Included in this book are photographs in colour and black and white, technical details, pull quotes, captions, body copy, and a full glossary explaining terms used throughout the book.

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This text examines the potential of using electronic media to display images. It demonstrates the value and efficiency of digital portfolios and serves as a guide to creating the perfect digital portfolio. It includes input from industry insiders ...

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This is the author's first book focusing on those who see the Web as a blank canvas for creativity. It aims to provide a deeper understanding of the work they do in both the commercial and non- commercial sectors and provides a showcase for artist...

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This work explores the skills required to get the best results from fashion photography in daylight. It looks at the process of conducting a shoot, considering location, the time of day and techniques employed, and the way in which natural light c...

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'Design Your Own (DYO)' is a series of highly visual books aimed at the novice website designer and those new to the web looking to explore its potential. The emphasis is on thinking, planning and then creating, whether it be for a home page, web ...

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This volume examines images from top professional photographers to analyse what makes a successful study of the nude human form. It features short text bites and covers a broad range of contemporary styles. Technical processes and equipment are ex...

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This book will prove invaluable for anyone interested in expanding their basic digital photography skills or seeking inspiration for their creative work. The core of the book is the high-quality images from international photographers who share th...

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As new media evolve, many designers will increasingly find themselves working in digital media. As they do, they will discover that existing skills cannot simply be transferred from print to screen-based design. Digital media has meant modifying e...

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Take your photography to new heights of artistry by working in black and white. Wonderful images by a master photographer, accompanied by jargon-free explanations of concept, composition, and technique, provide amateur photographers with the inspi...

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"The Art of Collecting Photography" argues that establishing a collection of photography is an art in itself. Using examples from some of the best photographers in the world - from early masters such as Henry Talbot to modern classics fr...

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As digital media slowly replaces traditional paper formats, knowledge of the digital layout environment becomes essential. Using a methodical approach, this is the first guide of its kind to deal specifically with layouts for screen-based media. T...

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Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sol...

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This guide shows the reader the potential of using digital direct mail as a tool for self-promotion. The book looks at why some digital direct mail works and some doesn't. As well as studying the different forms of direct mail available, the reade...

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This book lifts the lid on DV technology and its potential. It demystifies the jargon and cuts through technical hype, keeping its sights firmly fixed on the actual task of making a movie. Digital Video production is addressed in a linear manner, ...

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Constantly changing, light can be manipulated and supplemented to open up an endless variety of possible photographic effects. This title concerns using natural light in photography, an art in itself.

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This comprehensive guide covers the essential areas of equipment, technique and subject matter within the field of outdoor photography. Beginning with an examination of cameras and accessories, the book goes on to explore the science behind creati...

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Covers the basics of digital glamour, such as what kind of camera you need, making and shooting in a home-studio, and how to shoot digital glamour shots outdoors. Chapters in the book cover commercial glamour - adverts, fashion and magazine featur...

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This title will provide the reader with the advanced techniques to truly master the new photographic media. Structured around the three main areas of shooting the image, enhancing the image and enjoying the image, the Digital Photography series ma...

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