McGraw Hill / Europe, Middle East Africa - Böcker

The fifth European edition of corporate finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporat...

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The fifth edition of psychology: the science of mind and behaviour continues to build on its strong biopsychosocial approach and balancing of classical and contemporary theory. The celebrated pedagogical design has been reinforced with additional ...

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Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designe...

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Social psychology has a profound influence on our everyday lives; from our shopping habits to our interactions at a party. It seeks to answer questions that we often think and talk about; questions such as:   - What circumstances prompt ...

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The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world pract...

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The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the pro...

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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around sustainability, climate change and planned product obsolescence? In its 7...

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The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate financ...

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Personality makes us who we are and influences every aspect of our lives from how we interact with others, to how we respond in stressful situations. Personality Psychology uses a unique organizational framework to explore the six key domains of k...

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microeconomics and behaviour , third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applicatio...

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Foundations of Economics, fifth edition is ideal for students taking introductory economics modules as part of an interdisciplinary course. Building on the success of the previous editions, the book provides accessible overviews of key economic to...

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Economics is all around us. It influences our daily lives, our society, political decisions, environmental concerns and the future we leave for our children. The twelfth edition of Economics by David Begg and Gianluigi Vernasca is a focused toolki...

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Societies have always depended upon humanitys ability to correctly perceive situations and determine suitable subsequent actions. Since this requires us to accurately deal with information, it is important to understand not only how we (mostly) do...

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The fourth edition of Object- Oriented Systems Analysis and Design has been revised and updated to reflect the most up-to-date approaches to information systems development. Still a best-seller in its field, Bennetts, McRobbs and Farmers text rema...

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It has been twenty years since the last edition of this classic book. Kevin Wainwright (British Columbia University and Simon Fraser University), a long time user of the text, has executed the perfect revision: he has updated examples, application...

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The seventh edition of The Economics of European Integration provides students with an accessible presentation of the facts, theories and controversies that are driving rapid change at the heart of Europe. This new edition covers crucial updates o...

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Manufacturing Planning and Control by Patrik Jonsson and Stig-Arne Mattsson this new book takes a comprehensive look at manufacturing planning and control from the manufacturing companys perspective but the focus is both on the intra-organisationa...

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With its focus on critical thinking and applied learning, doing social research provides a unique approach to conducting social research. The book is organised according to the broad chronology of developing and conducting a typical student resear...

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The 10th edition of Introduction to Financial Accounting provides comprehensive coverage of all the fundamental accounting techniques and practices required by the IFRS, IAS and the Conceptual Framework for Financial Reporting.  The authors b...

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The fourth European edition of microeconomics and behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human ...

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Introducing Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted Gayer rosen and gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the f...

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economics for business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy,...

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Personality makes us who we are and influences every aspect of our lives, from how we interact with others, to how we respond in stressful situations.  Personality Psychology  uses a unique organizational framework to explore the six key...

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Successful businesses recognize that the development of strong customer relationships through  quality service (and services) as well as implementing service strategies for competitive advantage  are key to their success. In its fourth E...

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In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key p...

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"john lees is a purveyor of sound, no nonsense career advice which delivers results, whatever your age or status." carol lewis, business features editor, the times it doesn't take months to learn how to write a cv that works, but it does take a fe...

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auditing & assurance services , Third International Edition, takes a truly international approach to auditing and reflects the most current auditing approaches by the major international audit firms and the most recent international financial repo...

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A modern and contemporary approach to Management Accounting, this textbook written specifically for courses in the UK and Europe provides an essential grounding for students studying both traditional and new Management Accounting techniques. Impor...

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The Phone Book takes a hands-on, interactive approach tohelping students refine and practice their telephone skills. All phone skills are covered in detail, including listening, question-ing, speaking, handling incoming and outgoing calls, custome...

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do you want your life to be perfect? we're all laboring under our own and society's expectations to be perfect in every way-to look younger, to make more money, to be happy all the time. but according to tal ben-shahar, the new york times bestsell...

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