Taylor and Francis - Böcker

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals...

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As policymakers and scholars evaluate possible ways forward in the reform and renewal of public services by governments caught up in a recessionary environment, this book aims to offer something different - a comprehensive analysis of the developm...

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Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business mod...

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This fully revised and updated second edition:* outlines the main components and distinctive characteristics of interpersonal communication* offers detailed analysis of communication structures, considering their everyday applications and implicat...

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This book explores the societal resistance to accessibility for persons with disabilities, and tries to set an example of how to study exclusion in a time when numerous policies promise inclusion. With 12 chapters organised in three parts, the boo...

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"e;The Handbook of Religions in Ancient Europe"e; surveys the major religious currents of Europe before Christianity - the first continental religion with hegemonic ambition - wiped out most local religions. The evidence - whether archaeol...

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Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses o...

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The Tidal Model represents a significant alternative to mainstream mental health theories, emphasising how those suffering from mental health problems can benefit from taking a more active role in their own treatment. Based on extensive research, ...

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Phenomenology: The Basics is a concise and engaging introduction to one of the dominant philosophical movements of the 20th century. This lively and lucid book provides an introduction to the essential phenomenological concepts that are crucial fo...

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Academics and researchers from the Nordic countries (Sweden, Iceland, Norway, Finland) have made a particularly strong contribution internationally to the rapidly developing disciplines of forensic and legal psychology. This book brings together t...

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This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illumin...

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Queer Methods and Methodologies provides the first systematic consideration of the implications of a queer perspective in the pursuit of social scientific research. This volume grapples with key contemporary questions regarding the methodological ...

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Fundamentals of Sustainable Development is an accessible and interdisciplinary textbook that introduces the concept of sustainable development to students from across the disciplines from economics, management, teacher education, arts and humaniti...

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Using an engaging narrative, this textbook demonstrates how social processes are inherently interconnected by uniquely applying underlying and unifying principles throughout the text. With its comprehensive coverage of classic and contemporary res...

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This new edition of Portuguese: An Essential Grammar is a practical reference guide to the most important aspects of modern European Portuguese. Combining traditional and function-based grammar, the book sets out the complexities of Portuguese in ...

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This book takes it as a given that the city is made of multiple partially localized assemblages built of heterogeneous networks, spaces, and practices. The past century of urban studies has focused on various aspects-space, culture, politics, econ...

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This book critically examines the new issues and new politics regarding migration in the era of globalisation from a majority world perspective. It examines the current shifts in the global political economy and the effects it has, for example, in...

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Men, Masculinities and Intimate Partner Violence examines how gender and other social identities and inequalities shape experiences of, and responses to, violence in intimate relationships. It provides new insights into men as both perpetrators an...

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The essays, collected by Berleant in this volume all express the impulse to reject the received wisdom of modern aesthetics: that art demands a mode of experience sharply different from others and unique to the aesthetic situation, and that the id...

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Based on extensive original research, this volume examines contemporary patterns of womens employment in Europe in the context of the profound economic, social and cultural changes that have taken place in recent years. It considers the progress m...

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Updated to incorporate recent scholarship on the subject, this new edition of Hugh Cunningham's classic text investigates the relationship between ideas about childhood and the actual experience of being a child, and assesses how it has changed ov...

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This book explores how climate institutions in industrialized countries work to further the recognition of social differences and integrate this understanding in climate policy making. With contributions from a range of expert scholars in the fiel...

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Performing Arts in Changing Societies is a detailed exploration of genre development within the fields of dance, theatre, and opera in selected European countries during the decades before and after 1800. An introductory chapter outlines the theor...

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Robert Chambers returns with a new book that reviews, together for the first time, some of the revolutionary changes in the methodologies and methods of development inquiry that have occurred in the past forty years, and reflects on their transfor...

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This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation...

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This volume analyzes different types of knowledge and know-how used by practising professionals in their work and how these different kinds of knowledge are acquired by a combination of learning from books, learning from people and learning from p...

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Updated to incorporate recent scholarship on the subject, this new edition of Hugh Cunningham's classic text investigates the relationship between ideas about childhood and the actual experience of being a child, and assesses how it has changed ov...

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Discussions of feminism and gender in organizations and management studies, have, with some notable exceptions, become stuck in something of a time-warp. This lies in stark contrast to the developments in the fields of feminism and gender theory m...

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Contributors to the volume represent an international "who's who" of research scientists from the fields of psychology and measurement. It offers the insights of these leading authorities regarding cognition and personality. In particula...

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This book provides a concise and up-to-date account of crime prevention theory, practice and research in a form designed to be accessible and interesting to both students and practitioners. Readers will be equipped to think in an informed and crit...

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