FoU-administration

Learn to design, build, and scale products consumers cant get enough of How do todays most successful tech companiesAmazon, Google, Facebook, Netflix, Tesladesign, develop, and deploy the products that have earned the love of literally billions of...

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"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customer...

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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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In Sketching User Experiences: The Workbook , you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods wi...

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'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vi...

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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes ...

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how companies are using lean development to revolutionize their product and service offeringsvital lessons any business leader can use as an engine of innovation How did Ford Motors use Lean Development to pull off one of the most impressive corpo...

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Praise for the  Second Edition:   "In opposition to most literature on how to conduct good social science research which is either empirically oriented or gives priority to theoretical and philosophical considerations, which tends to mak...

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How do you thrive in an unknown future? When you can't see past the world we have now, look to visionaries like Balaji Srinivasan. His ideas show us how to build a healthier, brighter, and more technologically-advanced humanity. In The Anthology o...

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This book takes a pragmatic and hype-free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non-technical language the...

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This edited collection presents a Nordic perspective on intensified discussions concerning digitalization and digital competence in the current trends of educational work. Using a multidisciplinary and holistic approach, the book compares Nordic c...

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Are you a product leader looking for advice on how to be certain that every product manager on your team lives up to their full potential? Do you want to make sure your product people are competent, empowered, and inspired, and would you like to k...

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" When Agile Gets Physical distills the right principles, derives methods to apply them, and in doing so represents a major milestone in defining the best practice of hardware product development." -Andrew Flint, Product Development Director, IMPI...

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Do your products take too long to get to market? The Rapid Learning Cycles framework is an approach to product development that has helped hundreds of teams get their products to market faster.When you can get your product into customers' hands fa...

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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes ...

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This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons t...

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Learn from the past. Understand the present. Explore the future. " . . . Present Future is a fascinating, expert look at the history of the key technological advances affecting life today, and preparation for the exponential leaps yet to come. . ....

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Grounded Theory is by far the most widely used research method across a wide range of disciplines and subject areas, including social sciences, nursing and healthcare, medical sociology, information systems, psychology, and anthropology. This hand...

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Robust universityindustry partnerships are vital to achieve the 17 UN Sustainable Development Goals (SDGs) and create a better world for everyone. Developing the theory and practice of the 5th Generation University, this book shows how cross-secto...

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Provides a comprehensive range of studies in successful product development in different industries.

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Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, ne...

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If innovation matters to you and it should read this book with a highlighter in hand! Scott Anthony, Managing Partner, Innosight, and author of The Little Black Book of Innovation and The First Mile   This book is the key to unlocking your in...

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This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful le...

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The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and...

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This title builds on the success of Doing Critical Management Research which has proven to be a seminal text in the 20 years since publication. In 2020, Alvesson and Deetz have broadened their focus and updated the original book to offer relevance...

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Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creat...

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Provides a one stop shop of key theoretical perspectives on entrepreneurship, opportunity recognition and business modelling, alongside practical examples and exercises. Essential reading for undergraduate students studying Entrepreneurship global...

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Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be cla...

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