FoU-administration

Growth Hacking - 3 Manuscripts in 1 Book, Including: Business Development, Digital Marketing and Mobile Marketing. 1)BUSINESS DEVELOPMENT:7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing. YOU'LL LEAR...

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Learn to design, build, and scale products consumers cant get enough of How do todays most successful tech companiesAmazon, Google, Facebook, Netflix, Tesladesign, develop, and deploy the products that have earned the love of literally billions of...

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"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customer...

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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE. IN HOOKED, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN. Hooked changed my life. It's essential reading for anyone who wants to bett...

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In Sketching User Experiences: The Workbook , you will learn, through step-by-step instructions and exercises, various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods wi...

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This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful le...

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This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is...

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Despite endless change and disruption, massive upheaval and cosmic collisions, nature has survived the worst of times and thrived in the best of them for 3.8 billion years. She knows what works, what lasts and what contributes to the future of lif...

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Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet. Vincent Stanley, Patagonia's Director of Philosophy, with Yvon Chouinard, founde...

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YOUR EMPIRE STARTS NOW.You've got big dreams for your business, but the odds are not in your favor. You're struggling to scale. Sometimes it's hard to stay profitable. You know you need expert advice to grow. CEO coach and executive thought leader...

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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes ...

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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the worldonce prompting Conan OBrien to ask Who is Geoffrey Moore and why is he more famous than me? Following up on the ferociousl...

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Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS bus...

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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there's often mystery around product research, with the feeling that you need to b...

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" When Agile Gets Physical distills the right principles, derives methods to apply them, and in doing so represents a major milestone in defining the best practice of hardware product development." -Andrew Flint, Product Development Director, IMPI...

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Praise for the  Second Edition:   "In opposition to most literature on how to conduct good social science research which is either empirically oriented or gives priority to theoretical and philosophical considerations, which tends to mak...

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Written specifically for information systems (IS) and computing students and providing everything they need to know about executing a research project, this best-selling textbook introduces key quantitative and qualitative research methods, makes ...

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Strategic thinking has become a core capability for business leaders globally. Now in its fifth edition, this comprehensive text is an original primer for how successful strategists learn to think strategically. It delineates and defines strategic...

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The third edition of  A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)  guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hul...

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Based on the author's 30 years of consulting experience and validated by doctoral research, this book focuses on creating profitable growth with business model innovation in medium and large companies. Arising from an increased need for systems th...

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How do you thrive in an unknown future? When you can't see past the world we have now, look to visionaries like Balaji Srinivasan. His ideas show us how to build a healthier, brighter, and more technologically-advanced humanity. In The Anthology o...

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Management in the Age of Digital Business Complexity focuses on how the digital age is changing management and vastly speeding up complexity dynamics. The recent coevolution of technologies has dramatically changed in just a few years how people a...

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A key step for researchers wanting to produce interesting and influential theory development is formulating innovative research questions. In this text, Alvesson and Sandberg have developed a problematization methodology for identifying and challe...

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Business Process Management has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and measurable value to their organizations. The book covers all major frameworks, including LEAN...

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Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term val...

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Dr. David Moffet is an international expert in dental practice management. With over 32 years of dental experience, he has developed a simple, practical, and incredibly effective way of increasing the number of patients you see... the amount of mo...

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Drawing from a unique blend of psychology, neuroscience, and consciousness practices, as well as more than fifty years of combined international boardroom experience, three experts offer a unique approach to learning and leading with awareness and...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For courses in management.  ...

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The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and...

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