Affärskommunikation & presentation

I rollen som chef och ledare har man på det ena eller andra sättet såväl med individer och grupper som med organisationer att göra. För att kunna vara en effektiv ledare gäller därför att man har goda kommunikativa färdigheter och en förståelse av...

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

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Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first lan...

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A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and b...

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Den första svenska boken med ett helhetsgrepp om den interna kommunikationen ur ett strategiskt perspektiv. Här utmanas gamla föreställningar och läsaren inspireras till nya insikter och arbetsmetoder för att hantera de utmaningar som organisation...

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keep your cool and get the results you want when faced with crucial conversations. this New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolu...

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Generativ AI, som ChatGPT, hjälper oss att tänka, skriva och kommunicera bättre och snabbare. De som är allra skickligast på att använda verktygen kallas kentaurer - hälften människa, hälften maskin. Forskning visar att kentaurkonsulter jobbar sna...

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'David Marquet is the kind of leader who comes around only once in a generation... his ideas and lessons are invaluable' - Simon Sinek, author of Start With Why ---------- Leadership lessons from a nuclear submarine captain to help you t...

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The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies for success in business and everyday life. James Carville and ...

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Planerad kommunikation ger en heltäckande beskrivning av effektivt arbete med kommunikation som strategiskt ledningsstöd i företag och organisationer. Den är en av Sveriges mest lästa böcker inom kommunikationsområdet, med fler än 35000 sålda exem...

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A four-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters

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GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide...

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of "How to Swim with the Sharks Wi...

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Never be at a loss for words again! Perfect your people skills with his fun, witty and informative guide, containing 92 little tricks to create big success in personal and business relationships. In How To Talk To Anyone, bestselling relationships...

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Named one of "22 new booksthat you should consider reading before the year is out" by Fortune "This practical and empathetic guide to taking the high road is worth a look for workers lost in conflict." Publisher's Weekly A...

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Brought to you by Penguin. ''David Marquet is the kind of leader who comes around only once in a generation ... his ideas and lessons are invaluable'' Simon Sinek, author of Start With Why Captain David Marquet was used to giving orders. In the hi...

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The 10th anniversary edition of the classic guide to handling life's toughest conversations What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend, apologizing. We all have ...

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En story är en strukturerad berättelse med budskap, mål och målgrupp. Genom att slå an på känslorna hos mottagaren - oavsett om det gäller ett strukturerat berättande runt lägerelden eller i det digitala rummet är storytelling ett användbart verkt...

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FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition) Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, con...

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LEARN FROM THE MASTER OF SALES AND PERSUASION Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earn...

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Listening is so simple, yet so difficult. Many times, listening is taken for granted. One could therefore say that listening is the forgotten part of communication. Although organizations have more digital and analog communication channels than ev...

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A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations-whether in the boardroom or at home. ** A Wall Street Journal Bestseller ** After a stint policing the rough streets of Kansas Ci...

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The best-selling, full-color guide to presentation design and delivery now thoroughly updated to reflect the latest tools and insights Reach and motivate audiences through simplicity and storytelling: use slides to make your message unforgettable,...

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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small bu...

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Peter Senge, founder and director of the Society for Organisational Learning and senior lecturer at MIT, has found the means of creating a 'learning organisation'. In The Fifth Discipline, he draws the blueprints for an organisation where people e...

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The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration. Collaborative skills have never been more important to a companys success a...

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Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book fast, fun and immensely practical. joe sullivan, founder, flextronics move over neil strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game fo...

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'This is not just the most insightful book ever written on public speaking-it's also a brilliant, profound look at how to communicate' - Adam Grant, author of ORIGINALS In Ted Talks Chris Anderson, Head of TED, reveals the inside se...

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VILL DU TROLLBINDA DINA ÅHÖRARE? Vill du utvecklas som talare? Vill du lära dig knepen som framgångsrika talare och trygga presentatörer använder? Då är detta boken för dig! Att kunna hålla en bra presentation ger dig fördelar i många sammanhang. ...

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