Affärskommunikation & presentation

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide...

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En story är en strukturerad berättelse med budskap, mål och målgrupp. Genom att slå an på känslorna hos mottagaren - oavsett om det gäller ett strukturerat berättande runt lägerelden eller i det digitala rummet är storytelling ett användbart verkt...

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Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven w...

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Talk to anyone, anytime, about anything with confidence. How to Talk to Absolutely Anyone is your personal handbook for stepping up your communication game. Part confidence coach and part social manual, this book reveals the reasons behind your re...

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With case studies, company profiles, and anecdotes backed with original research, professional storyteller and nationally known speaker Hall presents storytelling as the underutilized skill that separates the good from the best in the business.

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Den första svenska boken med ett helhetsgrepp om den interna kommunikationen ur ett strategiskt perspektiv. Här utmanas gamla föreställningar och läsaren inspireras till nya insikter och arbetsmetoder för att hantera de utmaningar som organisation...

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"You'll not only break the ice, you'll melt it away with your new skills." -- Larry King "The lost art of verbal communication may be revitalized by Leil Lowndes." -- Harvey McKay, author of "How to Swim with the Sharks Wi...

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Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan...

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the first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths an...

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We are experiencing the greatest global shift in the world of work for a century. So, how do we make the most of this unique opportunity and radically redesign the way we work - forever? Professor Lynda Gratton is the global thought-leader on the ...

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'David Marquet is the kind of leader who comes around only once in a generation ... his ideas and lessons are invaluable' Simon Sinek, author of Start With Why Captain David Marquet was used to giving orders. In the high-stress environment of the ...

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Discover a realistic approach to communication in todays organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn todays most important business communication concepts in detail and within the context of how communica...

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I rollen som chef och ledare har man på det ena eller andra sättet såväl med individer och grupper som med organisationer att göra. För att kunna vara en effektiv ledare gäller därför att man har goda kommunikativa färdigheter och en förståelse av...

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Vad har Charles Darwin och Rachel Carson gemensamt med William Isaacs? Darwin förändrade vårt sätt att se på utvecklingen i biologiska syste m, Carson (Silent Spring) förändrade vår uppfattning om hur ekologiska system fungerar och Isaacs bok kan ...

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"Man kan aldrig nog upprepa och påpeka betydelsen av kreativitet och bra reklam och varför det är så viktigt. Den här boken är en bra sammanfattning av många viktiga frågor för marknadsförare." Carin Fredlund, chefredaktör, Trender &...

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The 10th anniversary edition of the classic guide to handling life's toughest conversations What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend, apologizing. We all have conversations t...

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Provides suggestions for successfully dealing with people both in social and business situations.

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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds ...

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Planerad kommunikation ger en heltäckande beskrivning av effektivt arbete med kommunikation som strategiskt ledningsstöd i företag och organisationer. Den är en av Sveriges mest lästa böcker inom kommunikationsområdet, med fler än 35000 sålda exem...

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Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break ...

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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small bu...

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Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal ...

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Communication is essential in a healthy organization. But all too often when we interact with people-especially those who report to us-we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid ...

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Improve your people skills with these simple habits. Do you feel awkward when you are around people? You don't really know what to say or how to start a conversation on a Networking event? Having problems with your boss or employees and don't know...

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keep your cool and get the results you want when faced with crucial conversations. this New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolu...

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Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has ta...

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Resolving stubborn, intractable conflicts requires a new approach. This book introduces transformative facilitation, which succeeds not by getting people to collaborate but by removing obstacles and letting them find their own path. People today f...

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We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession?regardless of where you started out. but with opportunity comes responsibility. companies today aren?t managing the...

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Are you starting conversations the right way? Communication should be clear, concise, and should get to the point quickly. The problem is we don't always know how to do this. What does it mean to be concise? How can a complex topic be summarized i...

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Why do businesses consistently fail to execute their competitive strategies? Because leaders don't identify and invest in the full range of projects and programs required to align the organisation with its strategy. Moreover, even when strategy ma...

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