Reklam

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most...

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Tolfte och senaste upplagan En värld utan bilder, filmer, texter, former och färger är svårt att tänka sig. Lika svårt är det att bortse från de budskap dessa förmedlar. Denna fack- och kursbok, Effektiv visuell kommunikation , ger en övergripande...

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Den här boken är en kavalkad av Bernt Lindströms bästa fotografier. Många har plockats fram ur Bernts egna gömmor och publiceras nu för första gången. Andra känner vi igen som planscher hos vår lokala bilmekaniker eller som vykort på veteranbilmäs...

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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package...

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Detta är en vacker och fascinerande fotobok om Göteborgsföretaget Wezätas fotostudio. Med produktioner som Volvos reklam, Ica-kalendern och Stora kokboken, tog de färgfotografiet rakt in i det svenska folkhemmet. På 1940-talet illustrerades svensk...

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based mark...

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...

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OVER ONE MILLION COPIES SOLD #1 Wall Street Journal Bestseller 'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art 'A book for the bedside of every future - and current - leader in the world.' ...

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From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with...

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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and ...

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In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landsca...

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executi...

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A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama. Classic posters from the last 300 years and the stories behind them. Posters have always been designed to see...

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This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is...

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It's Not How Good You Are, It's How Good You Want to Be¿is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising g...

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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their env...

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Post-9/11, America's sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius. For escapism, self-expression, and even roma...

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Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the aut...

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The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed....

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"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original book...

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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suff...

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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new...

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There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let's say you find success on your chosen path, and they put you in charge of other creative profe...

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Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave ...

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Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen an...

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Unlock the secrets of advertising success with this comprehensive guide!¿Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative element...

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