Serviceindustri

How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasti...

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Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further th...

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as wel...

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A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events....

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Är det inte förvånansvärt att kunder som använder telefonen i butiken handlar för 30 % mer än andra kunder? Och visste du förresten att prisskyltar med rabatten skriven ovanför det ordinarie priset gör att kunden underskattar rabattens storlek. Hä...

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Book five in the sensational Magnolia Parks Universe series! How many loves do you actually get in a lifetime? Everyone knows by now that Magnolia Parks and BJ Ballentine are in the stars, but is that enough? Magnolia and BJ are reeling from a dev...

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Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in ...

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Providing at least 50 hours of classroom material, this course builds financial language and teaches students about key financial concepts. English for the Financial Sector also focuses on the communication skills necessary for working effectively...

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'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intellig...

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This new textbook provides a comprehensive overview of sustainable tourism framed around the UNs sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives ...

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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive i...

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*ORIGINAL COVER COLLECTION EDITION* Book five in the sensational Magnolia Parks Universe series! How many loves do you actually get in a lifetime? Everyone knows by now that Magnolia Parks and BJ Ballentine are in the stars, but is that enough? Ma...

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NEW YORK TIMES AND SUNDAY TIMES BUSINESS BESTSELLER SHORTLISTED FOR THE FT AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019 'Reads more like a delicious page-turning novel...Put it on your holiday gift list for your favourite hedge-fund honc...

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Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consume...

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Providing at least 50 hours of classroom material, this course builds financial language and teaches students about key financial concepts. English for the Financial Sector also focuses on the communication skills necessary for working effectively...

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Tom Ford has become one of fashion's great icons. While at Gucci, he transformed the fashion house from a moribund accessories label into one of the sexiest fashion brands in the world. His designs increased sales at Gucci tenfold and helped build...

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Handeln har länge kretsat kring det personliga mötet där den fysiska butiken - affären - har spelat en betydande roll för hur affärer görs. När handeln nu digitaliseras väcks en rad frågor om hur framtidens affärer kommer att se ut. I boken proble...

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This engaging and accessible textbook explores the challenges and complexities of managing operations in a service industry setting. Comprehensive in scope, this textbook considers key concepts from strategy and operations management from a global...

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Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehens...

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No other book comparesThis is the book students reference during their four years at university. Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the ...

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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive i...

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THE NEW YORK TIMES BESTSELLER AS SEEN ON THE HIT TV SHOW 'THE BEAR' Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the h...

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From a legendary restaurateur comes an intimate and inspirational portrait of business, with hands-on experience, behind-the-scenes restaurant anecdotes, and the fascinating story of an unparalleled success in one of the worlds most unforgiving bu...

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An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Wood’s academic and practitioner expertise is brought to bear on this succinct synthesis of the subje...

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This unauthorised story of financier Steve Schwarzman and his company Blackstone, written by two insiders and filled with never-before-revealed details about the workings of a previously secretive company.

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Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, present...

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Does arming pilots make flying safer? Will computerized voting machines make election results more accurate? Is online shopping with credit cards especially risky? Will a national ID card better protect us from terrorism? If you read the newspaper...

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Zero Waste Fashion Design combines practical examples, flat patterns and more than 20 exercises to help you incorporate this sustainable technique into your portfolio. There are also beautifully illustrated interviews with innovative designers, in...

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For non-accountant hospitality managers, accounting and financial management is often perceived as an inaccessible part of the business. Yet having a grasp of accounting basics is a key part of management. Using an easy-to-read style, this book pr...

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Brought to you by Penguin.Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star bra...

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