Serviceindustri

Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further th...

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'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fello...

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'Compelling' HARPER'S BAZAAR 'Richly textured' GRAZIA 'Completely riveting . . . an eclectic compendium of style, subversion and literary snippets . . . all about the magical meaning of clothes' CALENDAR MAGAZINE...

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Tom Ford has become one of fashion's great icons. While at Gucci, he transformed the fashion house from a moribund accessories label into one of the sexiest fashion brands in the world. His designs increased sales at Gucci tenfold and helped build...

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This new textbook provides a comprehensive overview of sustainable tourism framed around the UN's sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives...

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as wel...

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Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasse...

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Providing at least 50 hours of classroom material, this course builds financial language and teaches students about key financial concepts. English for the Financial Sector also focuses on the communication skills necessary for working effectively...

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Är det inte förvånansvärt att kunder som använder telefonen i butiken handlar för 30 % mer än andra kunder? Och visste du förresten att prisskyltar med rabatten skriven ovanför det ordinarie priset gör att kunden underskattar rabattens storlek. Hä...

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How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasti...

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The bombshell expos that revealsfor the first timeexactly what happened at Glossier, one of Americas hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all. Called one of the most disrupt...

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Boken berättar om bensinstationens utveckling från tidigt 1920-tal fram till idag samt om bensinbolagen och de olika logotyper som använts under de gångna åren. Bensinbolagen har givit ut en mängd souvenirer som idag blivit åtråvärda samlarobjekt ...

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"Kitchens" takes us into the robust, overheated, backstage world of the contemporary restaurant. In this rich, often surprising portrait of the real lives of kitchen workers, Gary Alan Fine brings their experiences, challenges, and satis...

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  "Breven Berättar Ingvar Kamprads visionära ledarskap på IKEA " ger oss en unik bild av Ingvar Kamprads jordnära ledarskap genom publiceringen av en rad viktiga affärsbrev signerade Kamprad själv. Tillsammans är vi starkare! Var fö...

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NEW YORK TIMES AND SUNDAY TIMES BUSINESS BESTSELLER SHORTLISTED FOR THE FT AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD 2019 'Reads more like a delicious page-turning novel...Put it on your holiday gift list for your favourite hedge-fund honc...

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If you want beautiful, healthy, glowing skin, whatever your age, then look no further. This Scandinavian bestseller will revolutionise how you care for your body's largest organ. What does the latest research tell us about our skin? How do our hor...

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Most people want to avoid thinking about death, but Caitlin Doughty-a twenty-something with a degree in medieval history and a flair for the macabre-took a job at a crematory, turning morbid curiosity into her life's work. Thrown into a profession...

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The House of Chanel is synonymous with not one, but two, iconic designers. First there was Gabrielle, and then there was Karl. Chanel is a house known for its signatures that not only changed the course of fashion history but still resonate today ...

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Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced ...

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In this stunning updated edition of the successful Vogue: The Covers, Vogue continues to pay tribute to its tradition of beauty and excellence with a compilation of even more spectacular cover art. In addition to featuring classic covers from the ...

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The go-to glow up handbook, this book is the one-stop shop for everything you need or want to know about makeup, and how to look good while caring for your skin. YouTube sensation and the queen of radiant skin and smoky eye tutorials, brings us th...

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'Fascinating' Sunday Times 'Deeply sourced and rich with anecdotes' The Times 'Like a nonfiction version of The Devil Wears Prada' Elizabeth Day 'Odell's extensive reporting dredges up a wealth of delightful...

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Handeln har länge kretsat kring det personliga mötet där den fysiska butiken - affären - har spelat en betydande roll för hur affärer görs. När handeln nu digitaliseras väcks en rad frågor om hur framtidens affärer kommer att se ut. I boken proble...

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The worlds first visual guide for fashion business. The manual covers branding, product development, wholesaling, retailing, setting up your business and form templates. Business information is presented in short, easy to read paragraphs. Practica...

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From a legendary restaurateur comes an intimate and inspirational portrait of business, with hands-on experience, behind-the-scenes restaurant anecdotes, and the fascinating story of an unparalleled success in one of the worlds most unforgiving bu...

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Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has evolved, is practiced and taught. It is written from a tourism industry perspective rather than an adapted mar...

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Denna tredje och helt omarbetade upplaga av Butiksboken behandlar dagens handelsmannaskap. Boken ger en balanserad blandning av teori och praktik och redovisar flera exempel på framgångsrika strategier och metoder från olika butiker och branscher....

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This unauthorised story of financier Steve Schwarzman and his company Blackstone, written by two insiders and filled with never-before-revealed details about the workings of a previously secretive company.

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Vad är det faktiska problemet med dagens styrning av offentlig sektor och hur blev det så här? Lars Stigendal belyser på ett lättläst sätt den komplexa frågan om hur styrningen av offentlig sektor har utvecklats och varför. Boken lyfter fram betyd...

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