Beteendeekonomi

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lu...

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The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. In the new ed...

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*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, politi...

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*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, politic...

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***THE INSTANT NEW YORK TIMES BESTSELLER*** Discover how to adapt to change and learn to find strength, happiness and growth in the chaos, with the inspiring new book from cognitive scientist and host of the award-winning podcast A Slight Change o...

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The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human ...

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Most of us don't know how to spend money. We chase things that impress others but leave us cold. Or we save endlessly, afraid to spend on what would actually make life better. We confuse admiration with envy, comfort with excess, and utility with ...

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The foundational and wildly popular go-to resource for the science of influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applicatio...

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Discover the bestselling book that reveals how mainstream economics has led us astray - and what we can do to fix it, now with a new afterword. *The Sunday Times Bestseller* *A Financial Times and Forbes Book of the Year* *Longlisted for the FT/Mc...

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Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide blends theory with real-world applications, h...

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An innovative introduction to economic behavior that uses interactive experiments to promote experience-based discovery This book presents a unique active-learning approach to economic thinking, providing a behavioral perspective on basic economic...

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Beteendeekonomi, eller nudging, är ett område som blir allt större inom psykologi, ledarskap och företagande. Oavsett om målet är att få människor att godkänna organdonation, öka ditt företags närvaro på sociala medier eller att få kunder att välj...

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Our Elgar Concise Introductions are inspiring and considered introductions to the key principles in business, expertly written by some of the world's leading scholars. The aims of the series are two-fold: to pinpoint essential principles of busine...

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'By far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.' Angela Duckworth, CEO of Character Lab and New York T...

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The foundational and wildly popular go-to resource for the science of influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applicatio...

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'A stirring call to action' - TIM HARFORD 'A masterclass' - DARON ACEMOGLU 'An excellent book' - NASSIM NICHOLAS TALEB Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise...

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Now in its second edition, this popular textbook on game theory is unrivalled in the breadth of its coverage, the thoroughness of technical explanations and the number of worked examples included. Covering non-cooperative and cooperative games, th...

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A smart, incisive toolkit for understanding how the framing of information influences the way we see the world. In today's chaotic media landscape, working out who and what to believe is a daunting task. Lies and misinformation are only part of th...

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Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art¿and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and ...

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Forget the myth of meritorcracy. It's no longer about what you earn, or what you learn. We are living in an inheritocracy, where the bank of mum and dad matters more than ever. Parental support is the secret taboo of the modern world. Whether we h...

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Voted #1 in the BBH World Cup of Advertising Books, 2018 Winner of the Sales and Marketing Category at the 2019 Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential re...

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Why do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some marriages thrive and others end in divorce? These questions seem unrelated, but societies, companies, and marriages have one importan...

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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows t...

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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to...

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In the spirit of Wendy Mogel's The Blessing of a Skinned Knee and Po Bronson and Ashley Merryman's Nurture Shock, New York Times "Your Money" columnist Ron Lieber delivers a taboo-shattering manifesto that explains how talking openly to children a...

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